Website migrations are complex enough. Add 200,000+ eCommerce URLs into the mix, and it reaches a whole new level of difficulty. But, with the right team by your side, it doesn’t have to be impossible. Today, we’ll walk you through a recent website migration project with one of our biggest eCommerce clients, sharing the unique … Read more
We’ve recently crossed 10k downloads for Ahrefs Podcast. And, to be honest with you, I thought this 10k would come easier. I mean, Ahrefs is a fairly ****** brand in the SEO industry, and most of our channels are measured in millions: So when we reached that 10k milestone I felt both happy about it, … Read more
Site launches are arguably one of the most risky SEO endeavors. You can go from pure SEO bliss to catastrophe at the flip of a switch. I’m sure any experienced SEO you ask could tell you a site launch horror story or two; whether it was their own doing due to lack of knowledge/experience or … Read more
In PPC advertising, the skills and knowledge of ad buyers directly impact campaign success and return on investment. So, what separates good ad buyers from the truly world-class? The journey from a novice to an expert in ad buying is paved with trials, errors and invaluable lessons. This article delves into personal experiences and industry … Read more
Google recently paused the image generation capability of their Gemini model, admitting that the way it was tuned resulted unintended inaccuracies due to how the algorithm was “tuned”. This event offers insights into how Google’s algorithms, including their search ranking algorithms, can generate unintended results. Understanding what happened is helpful because it expands the understanding … Read more
Having worked on headless Sitecore projects for the last year and a half or so involving Experience Edge and/or XM Cloud, I’ve run into some…interesting things. In this post, I hope to share a few “lessons from the front” in the hopes that other teams out there can avoid the same mistakes and potentially save … Read more
Perficient digitally transformed for success by migrating to Oracle Cloud HCM. To share our story, we invited key stakeholders Andrea Lampert, Michael Zucker, Cathie Meyers, and Mike Grennier to join a panel discussion moderated by Stuart Massey, Principal of our Oracle ERP practice. As Vice President of People, Andrea is responsible for working across the … Read more
Background On Friday, July 28, Heartland Tri-State Bank of Elkhart became the fourth U.S. bank to fail this year. A rather small bank, as of the end of its first quarter, the bank reported $139 million in total assets and $130 million in total deposits in its FDIC Call Report. Heartland Tri-State began operations in … Read more
Leading and scaling a fast-growing agency has been an incredible journey, especially since building a business was not even on my radar when I began consulting independently six years ago. Over the past six years building Eyeful Media, I’ve leaned into my network and colleagues, specifically those with agency experience, to navigate our growth successfully. … Read more
Assuming what works on one platform will work on another is a common digital marketing mistake. I see it in advertising all the time – someone who gets excellent results from search struggles with social, and vice versa. And then there’s YouTube. Not truly search and not fully social, it’s a platform where you compete … Read more
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