See Who is Posting from a Facebook Company Page Do you manage your company’s Facebook profile? Suppose you’re running social media campaigns and posting on your company’s behalf. In that case, you know better than anyone the importance of keeping your posts and content consistent with your brand voice and mission. However, not everyone within … Read more
Google CEO Sundar Pichai has confirmed that the company pays Apple 36% of its Safari search revenue. The search engine shares this revenue, which is reportedly worth $18 billion, in exchange for default status on all of Apple’s devices. Pichai made the admission while being cross-examined at the Epic Games antitrust trial, after a Google witness … Read more
YouTube today introduced Spotlight Moments – a new advertising package that will serve your brand’s videos next to “the most relevant and engaging content associated with the moment.” How it works. Using, AI, YouTube can identify popular videos around cultural moments. For example, with Halloween coming up, Spotlight Moments: Lets advertiser serve ads across Halloween-related … Read more
Google has introduced the ability for businesses to add social media profile links directly in their Google Business Profile. This new option enables companies to showcase their social media presence alongside other information in Google Search and Maps. By having social media links accessible on their Google Business Profile, businesses can provide customers with more … Read more
Each May is recognized as Mental Health Awareness Month, an initiative focused on raising awareness about mental health, fighting stigma, and providing support. And it has just gone by leaving an important message behind – mental health is one of the most important aspects of our lives, and it should be treated as such. … Read more
In just two weeks Perficient leaders are headed to San Francisco to attend Data + AI Summit! This key conference for the data, analytics, and AI community take places June 26th – 29th in Moscone Center and will attract an estimated 10,000 data professionals from every industry all over the globe. The conference has something … Read more
A unique new tool – chat – will let you create Google Ads campaigns. Using Google AI, a new interface will help users set up campaigns directly within the online editor in a conversational format, Google announced today at Google Marketing Live 2023. The best part: it’s optional, not required. Chat or not, it’s entirely up … Read more
Informatica World takes place May 8-11 at the Venetian Resort Las Vegas and we can’t wait to meet you there! Perficient is a proud sponsor of Informatica’s largest event, which brings together customers and partners from across the globe. Perficient is a global digital consultancy, an Informatica Platinum Enterprise Partner, and the 2022 Cloud Modernization … Read more
Google Analytics 4 now supports creating and/or modifying events using regular expressions, regex. This can help you migrate destinations and event goals from Universal Analytics to Google Analytics 4 in a more programmatic fashion. More details. Google said the new feature and options enable you to define conversions using regular expressions (regex) for web data … Read more
Google Business Profiles seems to allow some restaurants to copy a menu that it thinks it pulled for that restaurant from another source and use that copied menu to start to build your own menu in Google Business Profiles. Lluc B. Penycate spotted this feature the other day and posted about it on Twitter asking … Read more
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