Leveraging Archives

A New Era Of SEO: Leveraging YouTube, LinkedIn, And Cross-Channel Strategies For Success

October 28, 2024 by BTR

SEO professionals are on the verge of a new era. With hindsight, the previous epoch could be called “The Age of the One-Trick Pony.” It began back in 2002 when Google passed more than a dozen crawlers and directories to become the dominant search engine. If you learned how to improve a website’s visibility in … Read more

Here’s What SEO Experts Have To Say About Leveraging SGE In 2024

March 27, 2024 by BTR

Google Search Generative Experience (SGE) has come a long way since its experimental launch in May 2023. Starting out by simply generating paraphrased snippets for search engine queries, SGE now offers more comprehensive summaries and source links. Essentially, Google’s SGE is an interactive generative AI-powered feature that uses existing results to answer search queries. Think … Read more

Leveraging Keyword Magic: How Addressing Keyword Mistakes Improves Your SEO

March 20, 2024 by BTR

Keyword research is part and parcel of search engine optimization (SEO). Finding and using the right keywords in your content can boost your search engine results page (SERP) ranking and attract the right audiences. Enter the Keyword Magic Tool. In the world of SEO, does this ring a bell? Offered by no less than SEMrush, … Read more

5 Strategies to Outperform Your Competition by Leveraging the Future of Search

March 5, 2024 by BTR

5 Ways to Outperform Your Competition by Leveraging the Future of Search 04 Mar 2024|5 MIN READ The search landscape is currently undergoing a monumental transformation. There has been a substantial technological shift in the past 18 months, driven by advancements in artificial intelligence, notably Generative AI, which has changed search behaviour. This presents both … Read more

Leveraging Facebook Lookalike Audiences: Expanding Your Reach with Similar Users

January 12, 2024 by BTR

In the realm of digital marketing, audience targeting stands as a cornerstone strategy. It allows businesses to focus their marketing efforts on the segment of customers most likely interested in their product or service, thereby maximising the effectiveness of their campaigns and enhancing return on investment (ROI). Among the myriad of tools available for audience … Read more

Leveraging Generative AI for Image Creation in Performance Max Campaigns

January 11, 2024 by BTR

In this blog, we dive into Google Ads’ groundbreaking initiative with Generative AI in Performance Max campaigns. Designed to enhance ad performance and creativity, this new feature allows users to generate unique images based on specific prompts, opening up a world of possibilities for businesses in need of fresh, high-quality visuals.

Currently available to eligible customers in the United States, with a global launch planned for 2024, Google’s Generative AI promises to revolutionize the way ads are created and optimized.

Join us as we explore the ins and outs of this innovative tool, from generating new images to future expectations of refined control and improved quality. Stay ahead of the curve with the latest in AI-driven advertising!

Establishing niche authority: leveraging strategic content as a key differentiator – Search Engine Watch

October 17, 2023 by BTR

Whether you are new to SEO or an experienced SEO junkie, one cannot deny the importance of content to rank well on search engines such as Google and Bing. Google has often referred to the notion that ‘content is king’ and have made the use of content very key to their algorithms over the years. … Read more

Longtail Keywords: Finding and Leveraging Low-Competition Keywords

September 10, 2023 by BTR

When it comes to SEO, there are two main types of keywords: shorttail keywords and longtail keywords. Short-tail keywords are one to two words long and are typically very competitive. Longtail keywords are three words or longer and are less competitive. In this blog post, we will discuss the benefits of using longtail keywords, how … Read more

Unleashing the Power of AI: Leveraging Chat GPT and GAI for Innovative Digital Marketing Methods

August 29, 2023 by BTR

In digital marketing, the power of technology is an undeniable game-changer. Among the myriad technological advancements, the rise of Artificial Intelligence (AI) stands out for its transformative impact in recent months. Chat GPT and General AI (GAI) are AI-driven tech innovations reshaping how we strategise, execute, and evaluate digital marketing efforts, and even help … Read more

Leveraging WordPress To Tell Your Brand’s Story [Podcast]

June 16, 2023 by BTR

Unlocking Your Brand’s Potential with WordPress: Insights from the Executive Director Have you ever wondered how WordPress can transform your brand’s narrative and enhance your online presence? Executive Director of WordPress, Josepha Haden Chomphosy, joined me on the SEJShow to discuss the impact of the open source model on WordPress’s growth and economy and provides … Read more

Enjoy Our Website? Please share :) Thank you!