Discover how predictive analytics and AI convert raw data into actionable insights, eliminate data noise and forecast emerging trends. Edna Chavira on July 24, 2024 at 7:08 pm | Reading time: 1 minute SearchBot is thinking … Imagine a world where your marketing efforts go beyond short-term gains. A world where you can predict customer behavior, … Read more
On March 20, 2024, the Position-less Marketer was introduced on MarTech.org and my keynote address at Optimove’s user conference. Since that initial announcement, we have introduced the term “Position-less Marketer” to hundreds of leading marketing executives and learned that readers and the audience interpreted it in several ways. This article will document a few of … Read more
Forget flashy ads and vanity metrics. 2024 is all about strategic growth marketing focused on building real customer loyalty. Leading brands know the most valuable customers aren’t one-time buyers, but passionate fans who provide recurring revenue. Here’s how to structure marketing experiments that move users through the AARRR funnel, from acquisition to revenue and beyond. … Read more
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