Beyond Likes and Shares: Measuring the True Impact of Social Media

Beyond Likes and Shares: Measuring the True Impact of Social Media

Launching social media campaigns is crucial. It allows you to connect with your target audience on a personal level, build brand awareness, foster loyalty, and drive conversions. Measuring the exact return on investment can be challenging. However, social media provides a powerful platform to engage with potential customers, shape brand perception, and ultimately achieve your … Read more

Social Signals & SEO: Do Shares + Likes Help You Rank Higher?

Social Signals & SEO: Do Shares + Likes Help You Rank Higher?

Social signals are not a Google ranking factor. But they can increase your brand’s visibility in search results, generate traffic to your website, and build brand awareness. This is why social media should be part of your overall marketing strategy. Do Social Signals Affect SEO? In 2015, Google’s John Mueller stated unequivocally that social signals … Read more

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