Brand Breakdown Series Welcome to the Brand Breakdown series, a monthly deep dive into the marketing strategies of leading global brands. We’ll be exploring the winning, and losing, strategies that are pushing the boundaries of traditional marketing through the lens of owned asset optimization (OAO), a new approach to building consumer connection. Subscribe today for … Read more
Bard is Google’s new AI experiment. But does it live up to popular OpenAI rival ChatGPT? In this article, you’ll learn what Google Bard is and how it works. We’ll also show you how to get more helpful answers when you use it. What Is Google Bard? Bard is a free experimental AI chatbot created … Read more
In the wake of recent Reddit blackouts, top executives at Google have reportedly acknowledged user discontent with the current search experience. In response, Google is taking action to improve its search engine results. Recently, Google rolled out a new “Perspectives” feature to give searchers more comprehensive answers. Perspectives surfaces content from forums and videos on … Read more
Performance Max (or PMax) campaigns are gaining traction among search advertisers. Google’s machine learning resources optimize ad placements across Google’s entire network of inventory. This lets advertisers maximize their efforts and reach their target audiences more efficiently. However, there are always trade-offs when taking advantage of these proprietary capabilities, especially as we lose more visibility … Read more
Yesterday, Google began to slowly roll out Google Bard to some initial reporters and also Google opened up a waitlist to users in the US and UK. I personally gained access to Bard after writing most of this article but I did gain access to Bard yesterday at 1pm ET. But you can sign up … Read more
421
229
714
826
543