Does your digital marketing agency offer link-building services? If not, you’re missing out on one of the core aspects of SEO. Backlinks are a proven ranking factor on search engines like Google, and they’re a notorious needle mover when it comes to search rankings. According to research by Backlinko, the #1 result on Google contains … Read more
Countless hours of research and experimentation have led many digital marketers to reach the same conclusion: If you want to rank higher on Google and generate more organic traffic, you need a high-quality backlink profile. As proof, consider Ahrefs’ recent research from late 2023. Their team discovered a positive correlation between the amount of referring … Read more
AI chatbot ChatGPT has been making serious waves since its launch in November 2022, and it’s only continued to expand its capabilities in the years after. Artificial intelligence is rapidly transforming the world of SEO, and ChatGPT is at the forefront of the revolution. It turns out it’s an extremely useful tool for streamlining tasks … Read more
If you want to reach the top of Google and stay there, then you’ll need a stronger backlink profile than your competitors. Backlinks are one of the most important ranking factors for Google’s search algorithm, so you’ll need to take part in link-building if you want to reach the #1 position. The only problem is … Read more
Are you still not ranking for your most important keywords on Google? Then investing in premium link-building services is one of the smartest (and most productive) moves you can make. What are those? It’s where you enlist the help of a reputable link-building agency to acquire premium links to improve your visibility on search engines … Read more
If you grew up watching reruns of old cartoons like The Jetsons and The Flintstones, you’re familiar with the power of content syndication. Although a show like The Flintstones ended its original run back in 1966, re-airing those episodes on various networks (syndication) made the cartoon iconic for many generations to come. Had the show … Read more
Ah, link building. Our dear old friend. Perhaps the most misunderstood SEO tactic of the past two decades. Some webmasters avoid it, others give it a go internally with varying levels of success, and many choose to hire an outside agency to “take care of it,” hoping for the best. But what’s the right approach … Read more
On Thursday, September 21st, 2023, Google’s Gary Illyes took part in an AMA (ask me anything) at Pubcon Pro in Austin, Texas. Illyes touched on many topics during the session, including Google ‘un-launches’ (which apparently happen more than we think), AI content, user click data and algorithm updates. Yet, it was the claim he made … Read more
It’s no secret that traditional link-building techniques involve lots of cold outreach to website owners, but just how effective are they? Here are a few eye-opening statistics on cold outreach emails: So if you’re still spending hours sending generic outreach emails you got from a template, you need to find a new way to build … Read more
In 2018, Google invented an artificial intelligence or AI-based spam-prevention system called SpamBrain; a system used for tracking down spammy links. A few years later, on December 14, 2022, it announced it would launch a system referred to as the December 2022 link spam update; a system aimed at effectively neutralizing spammy links. This meant … Read more
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