\You may have heard that backlinks act as credibility votes on Google (heck, we mention it on this blog all the time). However, this mainly applies to dofollow backlinks. If a backlink is marked with the nofollow HTML tag, it tells search engines not to count the link towards the website’s SEO. Conversely, the dofollow … Read more
Local newspapers will link to anything. Seriously. Did you run the numbers and find that people in their state pay more lifetime tax than anyone else? They’ll cover it: Did you find that their city has the worst train delays in the whole country? Yep, they’ll cover it: Even if your data point is quite unimpressive, like … Read more
Google is testing placing a second link directly under the main ad headline link, some call the title link, that pull from your Google Ads assets or extensions. It is unusual to see these links right next to each other, sometimes you’d see them as sitelinks under the ad description but not directly under the … Read more
Nofollow was introduced back in 2005 and came about as a reaction to blog spam comments. Believe it or not, SEO professionals used to try and manipulate Google’s PageRank on their sites just as they try to manipulate, well, everything. Nofollow basically tells Google (or any other search engine that supports this attribute) not to … Read more
Footer links are the links located in the section of content that appears at the bottom of most pages on your website. This section is known as the footer. They look like this: Footer links play an important role in the user experience because they provide visitors with a simple way to navigate to some … Read more
Google Search is testing orange links, instead of blue links, in dark mode. This is more like a muted orange color, but it seems orange nevertheless. I honestly doubt Google will launch this fully and go away from traditional blue links but Google is known to test everything and almost anything. This was spotted by … Read more
Google has made a small update to its crawl budget documentation page to add a best practice is to have the same links on both the mobile and desktop version (if you have different versions) on the page. If you do not do this, it can slow the crawling and discovery of your site, especially … Read more
Google Ads has a new asset type with enhancement features named business links. Google posted a new help document that says, “Business links is a new asset type with enhancement features that allow you to target customized and varied user intents all in a single Search ad.” Business links is currently “in a pilot stage … Read more
There’s something uniquely upsetting about clicking a link that you expect holds the answers to all your questions only to see: 404 Not Found It’s an odd mix of disappointment and sheer frustration, and it’s what your visitors feel every time they click on one of your broken links. The fact is no website is … Read more
This week’s Ask an SEO column comes from an anonymous asker: “What should a backlink profile look like, and how do you build good backlinks?” Great question! Backlinks are a part of SEO as a way to build trust and authority for your domain, but they’re not as important as link builders claim. You can … Read more
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