94% of Google SGE links are different from organic search results, study finds

94% of Google SGE links are different from organic search results, study finds

The AI-generated answers in Google’s Search Generative Experience (SGE) do not match any links from the top 10 Google organic search results 93.8% of the time. That’s according to a new Authoritas analysis, which focused primarily on commercial keywords. Why we care. Google SGE is expected to reduce organic traffic significantly to websites for many … Read more

Search News Buzz Video Recap: Christmas Google Search Volatility, 2023 Google Updates , Bing Chat Links, SEO In 2024 & More

Search News Buzz Video Recap: Christmas Google Search Volatility, 2023 Google Updates , Bing Chat Links, SEO In 2024 & More

This is the last SEO video recap of the year, and I covered a summary of all the confirmed Google algorithm updates in 2023. I also discussed the Christmas Google search ranking volatility we saw earlier this week. Bing Chat added favicons to links. Google’s John Mueller said SEO won’t die in the first half … Read more

Bing Chat Adds Favicons To Links

Bing Chat Adds Favicons To Links

Microsoft has added favicons to the links within Bing Chat / Copilot. Favicons should make the links beneath the AI-generated answer more clickable and noticeable to users. I personally now see the favicons on all my tests within Bing Chat, now known as Copilot. I am not sure if this is a limited test or … Read more

Reassessing the role of links in SEO: What data tells us

Reassessing the role of links in SEO: What data tells us

The debate over the significance of links has been a recurring theme in SEO. Recently, Google’s Gary Illyes has once again ignited discussions around the topic when he said that “people overestimate the importance of links,” and it hasn’t been in the top three ranking factors for some time.  Such statements from Google have been … Read more

Google Search Generative Experience Gains “Supportive” Links In About This Result

Google Search Generative Experience Gains “Supportive” Links In About This Result

Google announced yesterday that the Google Search Generative Experience has added new “supportive” links to the AI-powered answer snapshots. Google wrote, “you’ll now be able to see AI-generated descriptions of some sources, supported by information on high-quality sites that talk about that website. We’ll showcase links to these sites in the AI-generated description of the … Read more

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