Are you about to go global with your business? Then you will need to gain online visibility in the countries you’re expanding to, which means adopting an international SEO strategy. International SEO is tricky because you’re not only dealing with other countries and languages but also other search engines. While Google accounts for 92.66% of … Read more
Inbound links, ordinarily considered a positive thing for SEO, may cause problems if too many come from the same domain. But are sitewide links to other domains a negative ranking factor? That’s what some people believe in SEO. Is there cause for concern if you are on the receiving end of sitewide links? We’ll answer … Read more
Broken internal links on your website are bad for user experience and search engine visibility. But among the long list of technical SEO improvements you can make to your site, identifying and fixing broken links can fall by the wayside. This is especially true if you’re trying to do this at scale on a site … Read more
Remember when Google said that links were a top-three ranking factor in 2016? Well, that’s no longer the case, according to Search Analyst Gary Illyes. “I think they are important, but I think people overestimate the importance of links. I don’t agree it’s in the top three. It hasn’t been for some time,” said Illyes … Read more
This week in search, Google finished rolling out the September 2023 helpful content update, which seemed to target SEO-first, search engine-first content in a big way. Google won’t be rolling back that update, if you were wondering. Google SGE got an update, too, with new, improved responses, safer responses, and also the “about this result” … Read more
What Is an A Href Link? An “a href link” (or “href link”) is HTML code that uses an <a> tag and href attribute to create a clickable hyperlink. For example, this href link creates the hyperlink “Semrush”: <a href=”https://www.semrush.com/”>Semrush</a> There are other types of HTML links (e.g., the <link> tag). And other ways to create … Read more
In 2016, Andrey Lipattsev, a Google search quality senior strategist, said links pointing at your site were one of the top three Google Search ranking factors (along with content and RankBrain). In 2023, that is no longer the case, according to Gary Illyes, an analyst on the Google Search team, speaking at Pubcon Pro in … Read more
Snapchat’s My AI is going to start serving sponsored links using Microsoft’s Chat Ads API. The social app posted a screenshot demonstrating how the “highly relevant” ads will be displayed when users interact with its chatbot for relevant queries under the tech giants’ partnership: Why we care. Snapchat’s My AI has a global community of … Read more
Google has been downplaying the importance of links in its ranking algorithm for the past couple of years now. But last Thursday, at PubCon, Gary Illyes from the Google Search team said he wouldn’t even put links into the top three ranking signals Google Search uses. Gary was quoted saying this in several posts on … Read more
TikTok is testing displaying links to Google search results from its own internal search results page. Radu Oncescu spotted this and posted a screenshot of this on X, which we embedded below. What it looks like. TikTok added to its search pages a small link with a Google logo to its search results page. TikTok … Read more
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