Internal and external links are essential topics every SEO must learn. Links send users to external sites or can be used internally to keep people on your site and help search engines find more of your pages. Over time, you’ll find links that you want to “explain” to search engines, such as: Sponsored links. User-generated … Read more
In the latest Google SEO office hours, Google said that Google does not trust outbound links from a site they think is spammy. Duy Nguyen from the Google Search Quality team said this at the 35-second mark into the video. The question was, “If a domain gets penalized does it affect the links that are … Read more
Google’s John Mueller said it is a “terrible idea” to disavow links based on metrics from a third-party tool. In fact, John is not a fan of disavowing links in most cases. When John was asked if one should disavow links based on those pages being under a certain score from a third-party tool, John … Read more
A Guide to Creating Accessible and Meaningful Web Content Welcome back to our series on building accessible websites with native HTML! In this fourth installment, we’ll be discussing the importance of accessible links using semantic HTML. Links are a fundamental part of the web, providing users with the ability to navigate between pages, access additional … Read more
Instagram has introducied a new feature that competes with Linktree, Beacons, and other “link in bio” solution providers, allowing users to add up to five links to their profile bios. How it works. This feature directs followers to various content, such as online businesses, promoted brands, supported causes, or even profiles on rival social platforms. … Read more
Google’s John Mueller said that when it comes to links SEO make to manipulate search rankings and gain ranking position in Google, those links are mostly ignored by Google Search. This is a line Googlers have been saying since Penguin 4.0 came out in 2016 and continues to say. John said on Twitter, “Of course … Read more
Google’s John Mueller does not want you to make generalizations about links. Links from news sites or sites from Germany, or sites from really good-looking SEOs (bad joke?) are not necessarily worth more or less than links from other types of sites. The topic came up this morning where John replied to a Twitter thread … Read more
Google’s John Mueller commented in a Twitter discussion about the supposed ranking power of links from news sites and offered a different way of thinking about how Google treats those links. Links from Viral PR Campaigns The discussion on Twitter started with a tweet by Patrick Stox, commenting on an article he wrote for AHREFS … Read more
May 3, 2022 | Posted by The In Search SEO Podcast How much of the content that you publish is newsworthy enough to earn links? In episode #103, Amanda Milligan explains three ways to create newsworthy content that earns links. The steps are: Building Brand Authority with Contextualization Customize/Personalize Your … Read more
Buying links in an attempt to improve your website’s search engine rankings has always been a controversial topic. The strategy is seen as at best risky, and at worst something that should be completely avoided. Those against the strategy point towards Google’s Penguin update and the threat of manual actions as reasons why you absolutely … Read more
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