Google AR beauty ads now let brands promote lip, eye products

Google AR beauty ads now let brands promote lip, eye products

Google is expanding its AR Beauty ads to let brands showcase lip and eye products, with plans to soon add foundation. This augmented reality experience for cosmetic products (lipstick and eyeshadow) was initially launched in 2020. Why we care. Beauty brands may want to experiment with Google’s virtual try-on experience to see whether the AR … Read more

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