Knowing customers are more eager than ever to find pertinent business location information during times of crisis, such as natural disasters like hurricanes, it’s imperative for every business, irrespective of industry, to convey accurate information where customers turn to most: the internet. To weather the storm to your best ability your business must protect your … Read more
Google now supports Certification markup support for merchant listings in the product structured data documentation. Google wrote, “starting in April 2025, we’re replacing the EnergyConsumptionDetails type with the more robust Certification type, as the new type supports more countries and a broader scope of certifications.” There are now 40 references in the product structured data … Read more
Google has updated its Google Merchant Listings help documentation to add priceType property and then also give new sale pricing examples. Google said they did this to “make it easier for merchants to specify sale pricing through structured data and bring parity with price features in Merchant Center.” The new priceType property is priceSpecification.priceType or … Read more
After testing the blue verification icons and labels for ads in the Google Search results, now Google seems to be testing them on the free organic search results. Oh, and Google also tested them in gold, and Microsoft tested Bing verification labels in organic free listings too. When you hover over the verification icon, it … Read more
I am hearing reports of some spammers or hackers hijacking some Google Hotel listings by marking some hotels as permanently closed and also changing the phone numbers to WhatsApp numbers. This can be a huge concern for many hotel operators, but I am not sure how widespread the issue is. A week or so ago, … Read more
Google is testing the “see also” carousel on Google Business Profiles. This means, someone can be looking directly at your local listing on Google, maybe because they searched for your company name, and Google can be suggesting competitors right under your listing. This was spotted by Gagan Ghotra who posted an example on X, he … Read more
SEO managers are responsible for developing the strategy to improve a website’s search visibility and organic traffic. But what exactly do they do? What skills and qualifications do they need? And how can you become one? To find out, I looked through 52 SEO manager job listings on LinkedIn and asked a few actual SEO … Read more
Google Shopping has many complex (and seemingly convoluted) features and potential listing formats. Since the expertise in terms of optimising Google product listings began as an SEO exercise, shifted over to PPC teams and then back to SEO again; it’s not hard to see why optimisation guidance has become so confusing. Before we learn … Read more
SEO specialists are responsible for improving a website’s visibility in organic search results. But what exactly do they do? What skills and qualifications do they need? And how can you become one? To find out, I looked through 52 SEO specialist job listings on Indeed and SEOJobs. Sidenote. I only focused on job descriptions that … Read more
Google is making it easier for merchants to pull in product listings from their sites through automated “website crawl” feeds in Merchant Center. How it works. Google uses structured data markup on merchant websites to automatically extract up-to-**** product information like titles, pricing, availability and images. The big picture. The automated feeds aim to reduce … Read more
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