Mihai Aperghis (@mihaiaperghis), an SEO we reference here from time to time, is also a Google Product Expert and attended the Google Search Central Unconference the other week. He has written this blog post and I am posting it here as a super rare guest post on this site. Why? (1) Mihai rocks and (2) … Read more
YouTube unveiled three new updates for content creators, intended to provide them with a deeper understanding of their audience and enhance the user experience they offer. These updates include: Live stream reaction analytics. New and returning viewer impression breakdown. The ability to live stream to YouTube in HDR. Live stream reaction analytics. YouTube is introducing … Read more
Bing Deep Search, an optional generative AI feature meant to help searchers with complex questions that don’t have simple answers, is now fully live for all users. Microsoft announced today that all users can now access Deep Search within Bing Search by clicking on the Deep Search button at the top of the search results … Read more
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Microsoft has relaunched Bing Deep Search today after pulling it offline after a failed initial launch. Now the Deep Search link comes with a disclaimer “GPT-powered results takes ~30 secs.” But it does seem to work better than my last test. Here is a screenshot (see the top right for the Deep Search button): Last … Read more
A couple of months ago, we caught Google testing Google Ads Solutions under the tools, bulk actions section. Well, now, Google officially announced it on its Google Ads developer blog. Google said, “With Solutions, you can quickly and easily generate reports that show you how your campaigns are performing against your business goals, automate simple … Read more
Threads is testing post-scheduling capabilities as the platform’s API enters its initial phase of live testing. The app also plans to introduce reply moderation and analytics insights capabilities for select third-party partners as part of the pilot. Why we care. Post scheduling on Threads allows brands and publishers to manage and expand their presence on … Read more
One of the industry’s best-known influencers is organizing SEO for Paws, a live-streamed fundraiser on February 29, 2024, featuring a stellar speaker list that includes some of the industry’s best SEO professionals. Anton Shulke is best known as the head of influencer marketing at Duda and an expert at organizing live-stream events. When the war … Read more
YouTube introduced a range of updates designed to assist brands and creators in enhancing conversions, expanding their reach, and facilitating the sharing of content: Product tagging in live streams. Post only feeds. Video and Short uploads from mobile. Product tagging. Creators in the YouTube Shopping Affiliate program can now tag products from participating merchants across … Read more
Google announced that the use of generative AI for automatically created assets (ACA) is now fully live for the English language in the US and UK. Google initially announced AI use for ACA back at its Google Marketing Live event in May 2023, and now it is fully live. Ginny Marvin, the Google Ads Liaison, … Read more
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