This week, we had the big Google Marketing Live event where Google showcased more of how ads will work on the new Google Search Generative Experience. Google launched the new Search Generative Experience to some searchers last minute (so this is not in my video). Google also showed us how AI would help advertisers build … Read more
The core component of this year’s Google Marketing Live (GML) event can be summed up with just two letters: AI. There will soon be AI here, AI there and AI everywhere in your Google Ads account. Following the trend of Google I/O, the majority of the announcements today featured some form of artificial intelligence. Here’s a … Read more
After so much testing and several months after going live on mobile search, Google has announced the +topic search bar refinements are now officially live on the desktop search results. Danny Sullivan, the Google Search Liaison, said on Twitter, “Last December, we made it easier on mobile to explore topics related to your search. Now … Read more
Also, at Google I/O, Google announced the launch of “Perspectives” and the perspectives filter. We saw this earlier in the week and other variations, including another confirmed variation, over the past several months. But now it is officially live and aimed at providing an experience for the more youthful searcher. Google said that perspectives will … Read more
Google has been rolling out “chat with live agent” buttons in some local business panels within Google Search. This seems to be part of the Google Business Profile messaging platform. This was spotted in the Local Search Forums and this picture was posted there: Joel Headley, former Googler who worked in the local side of … Read more
Secure a virtual front-row seat on Tuesday, May 23, at 9 a.m. PT for Google’s premier event showcasing the latest ads, products, and innovations, Google Marketing Live. The event will explore how Google’s AI-driven ads solutions can amplify your marketing skills and generate impressive business outcomes in the evolving economic landscape. The pre-show starts at … Read more
Google has launched the new perspectives feature, added an “about this author” section, globally rolled out “about this result” and made it easier to access “about this page” in the Google Search bar and search results. (1) After several months of testing perspectives and it appearing to go live on mobile featured snippets, Google has … Read more
TL;DR: If you were unable to attend our event, “Will ChatGPT Kill Google?” you can catch the recap here or watch the full recording of the event below. Event Description On February 15th, we hosted the second part of our Monthly ML Madness webinars, where we talked about how ChatGPT will affect Google, the search … Read more
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