How search query length is shifting in the LLM era: Insights for brands

How search query length is shifting in the LLM era: Insights for brands

The advent of large language ****** (LLMs) marks the most significant shift in the search experience since the rise of mobile technology. Google’s SERPs are evolving beyond the traditional 10 blue links, introducing AI Overviews and other enhanced features. The full impact on brands and consumers is still unfolding This article explores the hypothesis that … Read more

Deploying a LLM to a Vectorized UDF on Snowflake using Snowpark

Deploying a LLM to a Vectorized UDF on Snowflake using Snowpark

LLMs are an indispensable tool in the data science toolkit, with a wide range of applications from text summarization, classification, and sentence similarity calculations. Open-source LLMs from HuggingFace provide performant, locally hosted alternatives to commercially available closed-source ****** such as OpenAI’s GPT-4. However, deploying and scaling these open-source ****** to operate on large volumes of… … Read more

Google Unleashes Gemini: The LLM That Aims to Dethrone GPT-4

Google Unleashes Gemini: The LLM That Aims to Dethrone GPT-4

On Wednesday, December 6th, 2023, Google unveiled its powerful new AI model, Gemini, to the public.  It’s Google’s largest, most powerful, and most capable AI model as of yet – and it boasts extremely impressive multimodal capabilities.  The AI-powered LLM (large language model) is Google’s answer to OpenAI’s line of GPT ******, the most recent … Read more

LLM optimization: Can you influence generative AI outputs?

LLM optimization: Can you influence generative AI outputs?

Since the introduction of generative AI, large language ****** (LLMs) have conquered the world and found their way into search engines. But is it possible to proactively influence AI performance via large language model optimization (LLMO) or generative AI optimization (GAIO)? This article discusses the evolving landscape of SEO and the uncertain future of LLM … Read more

SEO in an LLM World: How Will AI Tools Impact Web Optimization? / Blogs / Perficient

SEO in an LLM World: How Will AI Tools Impact Web Optimization? / Blogs / Perficient

Generative AI tools powered by Large Language ****** (LLMs) like ChatGPT (which powers Microsoft Bing), Google Bard, and many emerging platforms are rapidly changing the way we search for information online. These tools are designed to generate human-like responses to user queries, providing answers that are often more nuanced and contextually relevant than those served … Read more

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