Building a strong local search presence is challenging enough, but maintaining it can be just as difficult. You can have the best content, the strongest backlinks, and glowing customer reviews, but without the right care and steps to optimise them, they all lose value quickly. To rank – and keep ranking – in the top … Read more
In November 2024, Google launched a core algorithm update with significant implications for local search engine optimization (SEO), with a strong focus on improving the quality and relevance of local search results. This update sharpens Google’s ability to deliver results that accurately reflect local needs, emphasizing user experience, content relevance, and website credibility. These changes … Read more
Local newspapers will link to anything. Seriously. Did you run the numbers and find that people in their state pay more lifetime tax than anyone else? They’ll cover it: Did you find that their city has the worst train delays in the whole country? Yep, they’ll cover it: Even if your data point is quite unimpressive, like … Read more
Google Business Profile (GBP) metrics tell a compelling story about the customer experience, highlighting how it unfolds across your brand’s entire network. Rio SEO’s quarterly analysis provides an in-depth examination of performance trends across individual locations, regions, and brands, delivering insights that truly matter. Each quarter, we provide a detailed breakdown of how these metrics … Read more
Google will stop supporting the Google Local Service Ads app starting on January 6, 2024. An email sent to advertisers said, “On January 6, 2025, we will be turning down the Google Local Services Ads mobile app.” I mean, it kind of makes sense. The app (link here) has horrible reviews, seems to have very … Read more
Microsoft seems to be testing a new design for its local knowledge panel or local listing for a specific brand. This new design has a more card-like interface, showing company photos and information, reviews from third party sites, a map, and other details. This was spotted by Khushal Bherwani who posted some screenshots of this … Read more
For businesses and entrepreneurs, the local listings feature (or Local 3-pack as it was once referred to) is a huge benefit for reaching new markets. Source link
Google is testing a new “all places” and “compare now” interface to see businesses and third-party comparison sites outside of Google Search. This is something Google launched in the European regions but now some are seeing this in the US with this new user interface. I spotted this new interface that shows both local listings … Read more
Your “About Us” page isn’t just about telling your story—it’s a chance to connect with your customers and show them why they should choose your services over anyone else’s. Many “About Us” pages fail because they are overly focused on the business itself, rather than on what the business can do for the customer. They … Read more
In today’s digital world, nearly everyone with a phone has a map and a directory of businesses right at their fingertips. As a business owner, it’s more important than ever to focus on local SEO so that you can easily be found. If you’re not taking advantage of local SEO, your competitors are likely capturing … Read more
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