Google is once again testing showing five local results, a five-pack, instead of the typical 3 local results, a three-pack, in the search results local results section. Google tested this in 2021 and also had this for the SGE labs results and now it is being tested again. Joy Hawkins spotted this and posted some … Read more
When news of the leaked Google Search API docs broke last week, our team quickly crawled them to look for anything relevant to local SEO. My first take was most of the “local” stuff was either fairly basic (“Hey, Google uses business addresses!”) to mostly irrelevant map nerdery (“This content describes a representation of a … Read more
This post was sponsored by SOCi. The opinions expressed in this article are the sponsor’s own. As a marketer, you may feel like the ground is shifting under your feet with so many changes in the world of search. From Google’s recent announcement to release AI Overviews to all U.S. users to OpenAI revealing GPT-4o, … Read more
Since the inception of local business listings, companies have explored various methods to acquire more customer reviews. These reviews provide valuable insights into consumer sentiment, common pain points, and areas for improvement. While many businesses use paid tools to analyze review data, there are cost-effective methods to extract similar insights, particularly for smaller businesses with … Read more
Local SEO has become an important element of digital marketing strategy helping businesses enhance online visibility and connect with local customers. How popular are local searches? What are the top local SEO ranking factors? Keep reading as we will cover answers to these questions with up-to-**** local SEO statistics below. 4 in 5 consumers conduct … Read more
Franchise SEO is simple. It’s basically local SEO multiplied by the franchise’s number of locations, right? Wrong! With more locations come greater challenges requiring a more nuanced approach than a typical local SEO campaign. In this guide, I share successful strategies I’ve used to scale SEO for local and national franchises. It’s split up into … Read more
Unlocking the power of Google Business Profile (GBP) performance metrics unveils a rich tapestry of customer interactions across your brand’s diverse locations. Rio SEO gives you access to these insights on a granular level, from individual locations to broader regional and brand perspectives. But how do these metrics resonate within the larger landscape of your … Read more
As you would expect, SEOs are poring over the Google API documents leaked this weekend. See Rand Fishkin’s and Mike King’s posts for more info. I thought it would be interesting to summarize all of the “Local SEO” relevant docs we can identify. I will be updating this post throughout the day as we find … Read more
SGE was officially rolled out on 14th May 2024 in most languages and regions. The ML techniques now generate organic search results and recommendations tailored to individual users’ needs; local search is no exception. This article aims to critically examine SGE’s impact on local businesses and highlight the tools that can be used to address … Read more
Updated:Since I first published this post in 2021, the number of Apple Maps users, the number of iPhone users in the U.S. has grown by about 10 million or so. So based on our formulas from 2021, how many people use Apple Maps? We estimate between 82 million to 110 million people in the U.S. … Read more
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