You can’t overstate the power of a strong online presence, particularly when it comes to SEO. At the heart of SEO lies strong, targeted backlink strategies. In other words, strategies for building links from other websites that point to your site. These aren’t just digital pathways leading back to your content. They’re also crucial endorsements … Read more
Hey Local SEOs! In 2014, LSG released N.A.P. Hunter, a free Chrome Extension that enabled you do to run several standard local business NAP (Name, Address, & Phone Number) queries at once, then export the Google results into a CSV. At its peak, N.A.P. Hunter had more than 4,000 regular users. It broke a few … Read more
In the past month, in Google-land, we have spoken a lot about the March 2024 core update, which ended 45 days later on April 19th, a week before Google notified us it was done. This core update was painful for many, especially those who were hit by the September helpful content update. But more is … Read more
Apple Business Connect now lets you add links to your local listings that show up in Apple Maps. This is under the “actions” section that enables customers to order food, buy tickets, schedule an appointment, and more. Apple says: The Maps Place Card can include relevant custom action buttons that enable customers to order food, … Read more
Local SEO tools can be a game-changer. From automating review management to dominating local search, the right technology can help your business grow long-term. For example, KuchyneValent, a local Slovakian kitchen and furniture manufacturer, had reached a maximum annual revenue of $100,000 through offline sales. So, the team was looking for a way to increase … Read more
If you own a local business, it’s quickly becoming imperative to understand Google’s new Search Generative Experience (SGE) and how to adjust your local SEO strategies to maintain and even enhance your presence for optimal visibility, traffic, and revenue. The good news is if your business has been employing local SEO and content marketing best … Read more
Local keyword research is the process of finding the keywords people use when they’re searching for locations, products, or services in their area. Like this: Why are local keywords useful to know? Keywords are a fundamental element of search engine optimization (SEO). Search engine algorithms, like Google, consider many factors when deciding which pages to … Read more
Many local service clients struggle to track their success with Google Ads and understand the quality of leads generated. Some still use outdated methods to gauge their campaign performance. This article explores three ways to effectively track the performance of Google Ads lead gen campaigns for local service clients, including: Standard lead form tracking. Phone … Read more
If you’re an advertiser with a brick-and-mortar presence, it’s more important than ever to claim and advertise your business on Google Maps. However, cracking the code on how to serve and control Google Maps ads may feel like a moving target over the last few months. With changes to Performance Max goals, Google Business Profile … Read more
Google is testing showing local carousels, local search results to Business Profile listings, within the related searches section. It seems off but Google is sub-categorizing them with the types of local results they are. This was spotted by Greg Sterling who posted about this on X, he wrote, “David Mihm discovered an EU-style local “Aggregator … Read more
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