Google is testing an arrow to toggle to the next local pack listing in the search results. This next button or toggle shows up after you click on an individual local listing in the Google Search results. Then you can click to the next one or swipe to the next one if you are on … Read more
Google is sending some Local Service Ads advertisers emails asking them to upload photos to their profiles. The email says, “Photos are coming to your Local Services Ads. Upload images to your profile to help your business stand out.” But don’t LSAs already contain photos? Matt McGee posted a screenshot of the email he received … Read more
In November 2023 we started to see Google allow reactions on local photos and some reviews. Well, it seems to be rolling out more widely now. Some searchers are now seeing the ability to “heart” a local review within the Google Search and Maps local listings. Google then shows this disclaimer popup for “reactions” that … Read more
Have you ever experienced the frustration of knowing there’s a potential customer nearby who needs your services, yet remains unaware of your presence? With Canada having some of the world’s highest internet usage rates, not being visible online is like waving goodbye to potential customers. But hey, that’s where hyperlocal SEO steps in. We’ve created … Read more
I learned a lot at Pubcon’s 2024 conference in Vegas. You can’t say that about most trade shows. So I decided to share some knowledge on the best AI SEO tools recommended by the pros at the show on LSGSEO blog. And if you’re wondering what’s going on with the two separate sites – at … Read more
With the rise of AI-generated content, Google is cracking down on low-quality, auto-generated copy in favor of high-quality, human-written content from real experts. This creates an opportunity for local businesses to stand out by producing authentic, helpful information that resonates with their audience and builds trust. This article covers strategies for creating localized business content … Read more
Over the past couple of weeks, I’ve been informed of a number of local user interface changes to the Google local panels in the search results. Here are some of those changes, not including what I already covered here. (1) Google Social Media updates – as covered here – via Mike Blumenthal and Claudia Tomina: … Read more
The popularity of digital video content is undeniable. Facebook, YouTube, Instagram, and TikTok, all of which are heavily video-based, are at the top of the social media ladder. For many younger audiences, these platforms, along with a plethora of streaming services, have usurped all others as their primary source of entertainment and/or information. Some are … Read more
Google is smart enough to showcase related reviews to a photo someone is looking at in a Google local business profile listing. In the case below, you can see a photo of vodka being served at the restaurant and then below it, Google shows a “related review” to that photo that mentions “Vodka.” Google can … Read more
Imagine you pay for an advertisement, someone then clicks on that ad and is then able to see local competitors. Is that ad worth buying? Well, Google Local Service Ads that bring up your Google Business Profile can show nearby competitors in your Business Profile listing. Okay, you’ve seen it before with Google local listings … Read more
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