It’s hard to overstate the value of maximizing your organic visibility for location-based searches. A well-executed local SEO strategy lets you reach far more local customers, which can deliver a massive boost to your in-store and online traffic and sales. But if you don’t run a brick-and-mortar business, can you still take advantage of local … Read more
Google Business Profile (GBP) performance metrics shed light on the diverse customer experiences happening across your brand’s various locations. Rio SEO enables you to explore these insights at the location, regional, and brand level – but what do these metrics mean in the broader context of your industry as a whole? With each passing quarter, … Read more
Google may be updating its verification process for Local Services Ads. The tech giant reportedly begun informing advertisers in specific sectors, like law services, about the update on March 4. However, there are additional reports suggesting that a broader verification process update is in the works to address spam issues within the Local Services Ads … Read more
Google may roll out a new verification process for its Local Service Ads program. Supposedly this verification process will reduce spam within the LSA program and lead to legit businesses having an easier time getting exposure in this space. Corey posted about this on X he wrote, “big change coming to LSA.” He said he … Read more
What Is the Google Local Pack? The Google local pack is a featured result in Google search that appears when a user makes a location-based search. Typically, Google’s local pack shows a map of business locations and three prominent business listings. Along with essential details for each business like the name, address, phone number, and … Read more
Google is testing a new design and feature for its local justifications section. There is this “people likes” section that is shaded in blue and really stands out under the local pack snippet results. This was spotted by Khushal Bherwani who posted some screenshots on X – here is one of those screenshots: Here are … Read more
What Is a Local Business Listing Directory? A local business listing directory (also known as a “local business directory”) is any website that lists businesses based on their location. A listing usually contains NAP (name, address, phone number) information, a basic description, a link to the business’s website, and customer reviews. Like this: Benefits of … Read more
Google seems to be now rolling out expandable menus and information sections for the local panels on the right side of the desktop interface. These were live for normal knowledge panels for a while, but I am told they are now available for local panels now. Amy Toman posted about this on X saying, “Now … Read more
Google has dropped the “more places,” “view all” and links to see more local results from the local pack, the places box, in the Google Search results. This happened last ***** around 5 pm ET, and I thought it was a bug, but so far, Google has not yet fixed the issue. Joy Hawkins first … Read more
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