Google is piloting a new SERPs feature called “highly rated” for Local Services ads (LSA). As part of the experiment, when users input a local business query into the search engine, Google is now testing the display of a sponsored box featuring a selection of LSAs with top reviews in specific verticals. The featured ads … Read more
It looks like Google is testing an update to the Google Business Profile design where Google shows new icons and a slightly updated layout from the old version. The new layout also seems to make the information a bit easier to see and click on from while on your mobile phone. Khushal Bherwani spotted this … Read more
Local businesses thrive on foot traffic. As consumers turn to their devices first, having a solid online presence is paramount. Generative AI is a helpful tool for finding innovative ways to boost local SEO and captivate potential customers. This article will explore how using this AI technology can transform your local business presence. AI content … Read more
Google is trialing a new local search box called Nearby Events and Deals. The new SERPs feature, which is only visible for local searches on mobile devices, displays Google Business Profile (GBP) posts promoting deals and events from nearby businesses. Why we care. This feature offers a chance for local businesses to boost conversions. To … Read more
We have seen Google show product images in snippets in many variations over the years. Now Google is at it again but not just with products but also local listings. The weird thing is that these listings go to product listing pages and not the products themselves. This new version looks somewhat different and I … Read more
For the original iTunes version, click here. We reported on three different Google algorithm updates this week, a bug one on January 9th and 10th, another one on January 5th and 6th, and also a local search ranking update on January 4th. Google reiterates that more changes are coming to deal with the search … Read more
Local businesses wanting to improve their online visibility are regularly tasked with proving their “localness” and relevance to search engines. In my last article on using local partnerships and collaborations to build authority and visibility, we touched on the importance of community participation and engagement as a means to establish this localness. Two primary means … Read more
Google Local Services Ads added a new setting named direct business search. This setting gives advertisers the option to show their ads when someone searches for your brand or business directly. Yes, so if someone searches for your brand, they will see your website and local listing anyway, but you can also show your ads … Read more
There may have been a local ranking algorithm update that Google quietly pushed out on Thursday, January 4th. The BrightLocal Local RankFlux tool showed a significant spike in volatility on Thursday, and some local SEOs have confirmed seeing ranking changes for their clients around then. The BrightLocal Local RankFlux tool showed a 5.92 Flux score … Read more
As more states legalize marijuana use, dispensaries have become like pop-up shops. Between 2019 and 2023, over 12,572 dispensaries opened. To give context, there were only 5,142 in 2022. That’s a lot of growth and fierce competition, and a lot of it is happening in your backyard. This is why local SEO is a pivotal … Read more
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