In part one with Dave DiGregorio we spoke about his journey from working in sports memorabilia to getting into SEO. Then, in part two we talked about some local pack reductions, diversifying your local SEO efforts, the services feature, and the amazing SEO community. Then, in part three, we talk about ChatGPT, process-focused, conferences, and … Read more
Opening a new business location can be an exciting yet chaotic time. As a local SEO expert, you want to do everything possible to hit the ground running and get the new location visible immediately. This requires coordination across teams and channels while keeping some key local ranking factors in mind. This article covers tips … Read more
Google may be testing showing longer-form justifications in the Google local results. In the example below, provided by Miriam Ellis on X, it showed a more extended description/justification provided by Yelp. The “The 25 most photographed restaurants in Greater Cleveland, according to Yelp” is the justification part of the snippet. As a reminder, Google was … Read more
Local SEO is a subset of SEO that focuses on optimizing your online presence to rank higher for local search queries. It’s important for increasing both foot and web traffic, managing your online reputation, and competing effectively with other nearby businesses. How Local SEO Can Transform Your Business People use local search to find everything … Read more
In part one with Dave DiGregorio we spoke about his journey from working in sports memorabilia to getting into SEO. Then in part two, we talk about some local pack reductions, diversifying your local SEO efforts, the services feature, and the amazing SEO community. Several months ago we saw some local packs shrink or disappear … Read more
For the original iTunes version, click here. It was a very busy week, so I apologize for the length of this video, so buckle up and get ready. Not that Google wanted to say that, but changes are coming to Google Search. We saw signs earlier this week that the Reviews update has rolled … Read more
Dave DiGregorio is the Vice President at Sterling Sky, Inc, and while we spoke a lot about SEO, we also spoke about lot about Michael Jordan trading cards. This is a long interview where we talk SEO while also looking at the cards. At the end of this video segment, I travel to his home … Read more
Local businesses have a tremendous chance to attract nearby prospects through search. How? By employing tactics that prioritize enhancing visibility at a local level. While there are agencies available to offer local SEO solutions or services, getting started on your own is simpler than you might imagine. We’re about to unveil eight local SEO solutions … Read more
In the ever-evolving landscape of digital marketing and search engine optimization (SEO), one thing remains constant: the importance of authority, which has a distinct effect on organic search visibility. Authoritativeness is the “A” in the much-heralded E-E-A-T found in Google’s Search Quality Rater Guidelines. In short, a business or organization needs to prove its authoritativeness … Read more
How To Track Map Pack Rankings One of the first steps in any local SEO campaign is to benchmark where you’re at. Specifically, you want to see where you rank in The Map Pack. And track your Map Pack rankings over time. Pretty much every rank tracker on the planet has Map Pack tracking. The … Read more
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