This was a fun week, being that you all ruined the internet. First up Google shocked us with a new core update, the November core update. The Google October core update had a bug that impacted some sites’ performance in Google Discover. A new Google reviews update is coming next week; it will be the … Read more
Optimizing local listings for SEO is essential for businesses looking to turn online interest into real-world visits and sales. Up to 87% of consumers relied on Google to evaluate local businesses in 2022. Neglecting your business’s local online presence can give your competitors an edge and lead to missed sales opportunities. Here is an overview … Read more
If you’ve been involved in any sort of marketing over the past 20 to 30 years, you’ve no doubt heard the phrase “Content is King.” This may very well be true, as content in its many forms underpins all interactions between businesses and their target audience. However, if “Content is King,” then data is an … Read more
A recent feature on The Verge highlighted businesses that try to get an edge in local search rankings with clever names like Thai Food Near Me. So, I set out to discover if this strategy could impact local rankings and, more importantly, if other local businesses could replicate it. Before I get started, I should … Read more
Google is reportedly showing its Local Service Ads more evenly. This means that previously, the same advertiser would often show up in the LSA spots in the Google Search results and remain there, but now it seems Google is bringing in a more diverse set of advertisers. Joy Hawkins via Crystal Horton reported on her … Read more
If you run a brick-and-mortar business, local business SEO can help you drive more customers to both your website and physical location. In this article, we’ll explain how to get started with local SEO for small businesses. What Is Local SEO? Local SEO is a strategy that aims to improve how frequently your business appears … Read more
Google is now showing, in some regions, “photo-first” search results within the Google Maps search result listings. Google said this is to help search “find inspiration” a different way. So now the local listings in the Google Maps search results will show a carousel of photos above the textual details of that listing. Google said … Read more
Coming up with an efficient local SEO strategy and executing it well is a tough challenge. To help you succeed, we’re offering this checklist to give you some structure. The steps in this article can help you optimize a strategy that will attract and gain local customers from your target audience. Editor’s note: If you … Read more
Google will show a searcher a list of competing businesses after you clicked on a Local Service Ad and sent a message to that business to learn more about doing business with them. That is right, Google will offer up a way to reach out to other competitors even after already selected a business and … Read more
Google is now showing for some urgent cares and other medical offices, how long it would take to get an appointment at that facility. This shows both in the local pack and also in the specific local listing. Joy Hawkins spotted this and posted on X saying, “Google is showing a new type of justification … Read more
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