Google is testing a new local pack design that shows reviews, menu details and more in these card design. It is not too far off from the original local pack design in Google Search, outside of these cards under the main action buttons. Here is a screenshot of this from Shameem Adhikarath who posted this … Read more
For the original iTunes version, click here. This week, we covered that the Google October 2023 core update is done rolling out; it was a super and incredibly heated core update. Google also finished rolling out the spam update this morning, and the overlap is upsetting. X/Twitter is now blocking Bing Search, Bingbot, from … Read more
Google will make the “existing Local Services Ads photos guidelines on the same page as the Local Services platform policies,” the search company announced. This goes into effect on November 13, 2023. Google said, “On November 13, 2023, Google will update the Local Services platform policies.” “This update consolidates the existing Local Services Ads photos … Read more
Google is testing a new ad format, at least I think it is newish, where it shows local ad that has images that expand when you swipe over them to move them in a carousel motion. This is not to say we have not seen carousel images in local packs or shopping ads before, we … Read more
WWW stands for the World Wide Web, but that doesn’t mean that if you are a supplier of local services you still cannot get great value from your website. The secret is using local SEO practices to determine your proposed market, and, if it is supplying local services, optimise your web presence accordingly. It would … Read more
Google can show local pack results in the mobile interface with these expandable refinements section. So if Google is not sure if you want one type of business category, it might show two or more for you to click on and reveal matching local businesses. Here is a screenshot from Khushal Bherwani, he posted a … Read more
Google has added a new way to retrieve leads from Google Local Service Ads – text message. Google use to send these “message leads” to your email account. Now Google is offering a way to text those leads to your device. This was spotted by Anthony Higman who posted on X that this “solves a … Read more
In 2016, many Google Algorithm updates reconfigured local search results. The most significant update that affected local SEO was Possum, which occurred in September. This update altered local rankings to accommodate the 2016 change in local packs, going from 7 listings to 3, and local organic rankings using local citations, Google My Business (GMB), proximity, … Read more
Knowing where to start your SEO efforts can be challenging; if you’re a business with multiple physical store locations you should look at what our Local SEO Services include. You want to make sure people know where you are and how to find you, but you don’t know how to keep everything the same, yet … Read more
The key to local SEO data is in its name – it’s local. Without it, a campaign may not receive crucial insights to adjust its central strategy. If you’re targeting Manhattan, N.Y., but 80% of your users are visiting from devices in Brooklyn, N.Y., you’re missing something. But how do you find these gaps in … Read more
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