Google Business Profile (GBP) performance metrics are an important piece of the local reporting puzzle. There’s great value in evaluating these insights not only for each of your locations but across your brand as a whole. We pull the cover back further by releasing trends and insights gleaned from our analysis of over 230,000+ enterprise … Read more
In May we reported Google was testing a “chat with a live agent” button for some local panels within Google Search. Well, that feature might be rolling out more fully now. Joy Hawkins, a local SEO who is on top of things, said she on X, “First time I’ve been able to spot this chat … Read more
Most SEOs know the difference between short-tail and long-tail searches. In local SEO, we take it further by giving these search term types another name: implicit and explicit searches. Applying this concept to your local search strategy can help improve your local rankings and drive leads from Google Maps with arguably less effort. Here’s how … Read more
What Is Franchise SEO? Franchise SEO is the process of optimizing your online presence to boost visibility and increase local traffic for your franchise business. You’re making your offline business (e.g., a store or services) known to local searchers by optimizing your online presence. SEO for a franchise typically involves tasks like: Prioritizing local keywords … Read more
Some local SEOs are reporting that they are not receiving emails from Google Business Profiles. They are not getting notified via email when they are being added to a Google Business Profile to access that profile, they are not getting notices like suspensions or review emails and so forth. I am not sure if this … Read more
Check Out Our New Site! You may have noticed this big honking new LSGSEO logo in the middle of the homepage. I thought it might merit an explanation. A few years ago, some of the team felt strongly that calling ourselves “Local” SEO Guide made it seem like all we did was Local SEO and … Read more
What Is Local Marketing? Local marketing is any tactic a business uses to get local customers to shop at their store or use their services. When you think of local business marketing, you might imagine a billboard for a real estate agent or a bus stop bench with a lawyer’s photo on it. But don’t … Read more
Local SEO is the process of optimizing your website and online presence so that your business appears prominently in local search results. One of the most important aspects of local SEO is keyword research. Keyword research is the process of identifying the keywords and phrases that people are using to search for businesses like yours. … Read more
Did you know that Google is totally fine with customers leaving negative reviews, and then every few months, they “update” that negative review to ensure the review is labeled as “new” and remains at the top of all the other positive reviews? Supposedly, this is a thing that has been going on for years and … Read more
When Google launched its Search Generative Experience, the AI-powered answer embedded local results from Google Business Profiles in a local pack. In fact, it was a “five pack” but now, Google is no longer showing the local pack at all – at least at the time I wrote this story. Here is a screenshot from … Read more
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