Local Archives - Page 26 of 40

Why Do Local Businesses Have To Worry About Content Marketing And How Should They Do It?

August 16, 2023 by BTR

Content marketing, particularly of the digital variety, has become an increasingly popular item in modern marketers’ toolboxes. While many larger organizations have been quick to embrace content marketing strategies, smaller local businesses often underestimate its potential or remain unsure about its relevance to their operations. This is particularly true considering the level of effort and … Read more

Vlog #236: Lance Bachmann On Local Search Marketing & Getting New Customers

August 14, 2023 by BTR

In part one with Lance Bachmann, we spoke a lot about business, growing a business and his passion for his employees. In part two, we dig more into marketing. When it comes to local search he said most companies miss the mark by not focusing on Google Business Profiles and reviews. When you look at … Read more

Google Tests Local Service Ads List View

August 11, 2023 by BTR

Google is testing showing two local service ads in a list view, a change from it showing three local service ads in a carousel format. Google actually switched to three LSAs a year or so ago, up from two, and is now back to testing two. This test was spotted by Len Raleigh on Twitter, … Read more

Google Local Service Ads Photo Guidelines Now Faster Reviews & More Creative

August 10, 2023 by BTR

Google is now saying that its new Local Service Ads guidelines are faster for reviews and also more flexible by allowing more creative images. What that really means, well, time will tell, but that is what Google is emailing local advertisers. Google is telling advertisers that there is a new automated process for photo reviews … Read more

Local SEO for Good – LIVE: The virtual conference that gives back

August 9, 2023 by BTR

Whether you’re new to local search or a veteran who remembers the 7-pack, Local SEO for Good contains a wealth of expert insight to help you level up your local search game and get results for local businesses. Join 23 expert speakers and presenters like Greg Gifford, Aleyda Solis, Joy Hawkins, Mike Blumenthal, Crystal Carter … Read more

The Ultimate Guide To Boosting Local SEO For Clients Using AI

August 7, 2023 by BTR

Drive business growth by offering an online brand and reputation intelligence platform that re-imagines customer connections through AI-powered deep listening, especially if you run an agency or are a reseller. In today’s ever-evolving tech landscape, it’s easy for agencies to feel overwhelmed by the vast array of options and partners. If you’re working with multi-location … Read more

Reasons Why Law Firms Should Invest in Local SEO – ResultFirst

August 4, 2023 by BTR

Potential clients start their search for a lawyer, law firm, or attorney in their local area by entering terms in a search engine. And the particular search engine shows them only the first few results. According to Smart Insights, 48% of people said they would begin their search online if they needed to hire an … Read more

Google Changes Format for Local Results | Rank Ranger

August 3, 2023 by BTR

March 19, 2015 | Posted by Michael Lerner Rank Ranger’s monitoring of the Rank Risk Index over the past week has shown much greater than usual Google SERP fluctuations. One reason why… Google threw a new local result page into the mix in some categories and in some markets. Our findings show when … Read more

How to Check Local SERPS from Remote Locations? – SEOcycle

August 2, 2023 by BTR

As a digital media and SEO company, we not only work for local clients but also clients based outside of our area both nationally and internationally. So often you need to check local SERPS from a diffeernt location to waht you client would be seeing. Google’s core aim is to deliver relevant results to its … Read more

Google Tests New Local Search Ad Format

August 2, 2023 by BTR

About a month ago, I spotted a new ad format in the Google Search results that had this local pack vibe. I shared it around, seeing if anyone else would notice it but I didn’t hear back. The new ad format looks like a local result but has a sponsored label. Anthony Higman first posted … Read more

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