Taking a Dip Considering that our Rank Risk Index measures fluctuations for over 10,000 domains, we take it seriously. So when it spiked on April 3rd, thereby indicating substantial SERP fluctuations, we knew Google was up to something of some sort. Concurrent to the fluctuation on the Rank Risk Index we noticed that Local Pack … Read more
Did you know that the new Google Search Generative Experience that launched to us a month ago shows nearby stores that have products in stock directly in the generative AI answer. This might not be new, but based on my early tests, I don’t believe I’ve seen Google SGE show “Stores,” and I definitely didn’t … Read more
When many of us hear how AI will change the world – particularly digital marketing – our thoughts (and occasionally fears) drift towards how big organizations will use machines to do the work of legions of copywriters, designers, and other content creators. Large corporations with equally large customer bases and competitively driven content needs are … Read more
April 20, 2016 | Posted by Nevyana Karakasheva Local businesses are all about local rankings. The local SEO game is a bit different though. While the organic strategy for higher rankings is focused on attracting high authority inbound links, with local rankings the weights of the ranking factors are distributed among additional elements. … Read more
May 31, 2016 | Posted by Shay Harel Over the past few weeks there has been an overabundance of volatility on the SERP. Whether it be major tests to the SERP’s layout or *** risk levels on the Rank Risk Index, etc., the SERP has been anything but boring! Thankfully, last week saw … Read more
Local advertising has been in a constant state of flux since the pandemic took hold across the United States. The resulting impact on advertisers and the brands they serve has been massive, as years of historical business data became irrelevant. Rapid-cycling changes in consumer behavior made it clear that real-time insights are the only way … Read more
This week in search, we had yet another week of heated Google search ranking volatility without a confirmed Google search ranking update. Google said it would drop the Ping endpoints for Google Sitemaps later this year. Some are seeing the new index coverage report in Bing Webmaster Tools. Google said word count is not an … Read more
October 10, 2016 | Posted by Tzvi Barish Google definitely has a strong vested interest in ensuring that its search results are not dominated by spammy results. That’s why they rolled out the Penguin algorithm a few years ago to combat websites employing manipulative SEO techniques to boost their ranking. That’s also why … Read more
Google has added a “by owner” button to the local panel, the local business profile listing, within Google Search. When you click on it, it shows you the business description and Google Posts/Updates provided by the business owner. I spotted this via Amy Toman who posted about this on Twitter, who wrote, “Ok, this is … Read more
In part one we learned about Amy Toman and her **** for small business. We dug more into that **** in part two and also spoke about helping small businesses with local optimization, even with low budgets. Plus, we spoke about the Google Product Experts community. Most local SEOs care deeply about small businesses, she … Read more
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