We are super proud to let you all know that our very own Tess Voecks, our VP of Marketing & Operations, was recently named as an Assistant Director to the board of MNSearch! MNSearch is one of the longest-running regional SEO groups in the U.S.. Tess will bring her expertise in all things SEO and … Read more
When it comes to listing your business on Google, choosing between the service area businesses and brick-and-mortar listings type is an important first step. This distinction will determine how, when, and where your business pops up in Google Search. If you don’t serve customers at a specific physical location, or if you serve customers at … Read more
There has been some chatter within the local SEO community over the weekend that reviews are going missing from within Google Local Service Ads listings. Some say Google is cleaning up fake reviews or reviews that are against its guidelines, some are saying there is some sort of bug. It is not clear exactly what … Read more
What Is Local SEO? Local SEO is the process of optimizing your online presence to increase local traffic, visibility, and brand awareness. Common local SEO tasks include: Optimizing your Google Business Profile Finding local keywords Creating locally relevant content Among others. And any business that has a physical location or serves a geographic area can … Read more
Top brands set themselves apart by crafting seamless and positive customer experiences as soon as a customer finds one of your locations – online or in-person. Those exceptional local experiences, which we define as the intersection between local marketing and customer experiences, are imperative to build positive brand perceptions, delight customers, and encourage brand advocates. … Read more
January 29, 2019 | Posted by The In Search SEO Podcast Don’t forget, you can follow the In Search SEO Podcast by subscribing on iTunes or by following the podcast on SoundCloud! The In Search SEO Podcast Poll Question of the Week! Do you use Google Posts? If you don’t, would like to? … Read more
A localized marketing approach can unlock significant growth potential for your business – but it can also be highly competitive. So, what will it take to raise the bar and outperform your competition? How can you avoid missed revenue opportunities and maximize your brand’s visibility? On May 31, I moderated a webinar from SOCi’s Monica … Read more
Even with the most exceptional offline customer experience, local businesses face the persistent challenge of attracting the attention of potential consumers. Local SEO has proven to be a game-changer for multi-location brands, enabling businesses to enhance online visibility, improve local experiences, drive foot traffic, and ultimately boost revenue. By layering organic search optimizations over your … Read more
Google Search can now show you both e-book and physical hardcover book availability at a library near you. In 2017, Google offered this feature for e-books but now it seems available for physical books as well, although, I am not sure how new this is. Chloe Ivy Rose spotted this and posted about this on … Read more
February 19, 2019 | Posted by The In Search SEO Podcast Don’t forget, you can follow the In Search SEO Podcast by subscribing on iTunes or by following the podcast on SoundCloud! The In Search SEO Podcast Poll Question of the Week! Does ‘local’ lend itself to being a voice search revenue source? … Read more
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