June 25, 2019 | Posted by The In Search SEO Podcast Don’t forget, you can keep up with the In Search SEO Podcast by subscribing on iTunes or by following the podcast on SoundCloud! The In Search SEO Podcast Community Question of the Week! Help the SEO community! Share your top tips when … Read more
Location landing pages don’t get enough respect. You set them up with your name, address, phone number & hours. Maybe you embed a Google Map for driving directions. Perhaps you write some copy that no one will read, and if you have multiple locations, you repeat the same copy on each page and just change … Read more
Structured data is a standardized way of providing information in addition to the actual content of the page to help search engines, like Google, better understand it. Google says these “explicit clues” about the page’s content, communicated via schema markup, also help make search results more engaging to users via rich results. This is particularly … Read more
Local consumer search behavior is fickle and fleeting. It’s largely influenced on a combination of key factors which may include economic conditions, trends, marketing strategies, cultural influences, and personal preferences. For example, economic conditions such as potential lay offs during a recession or fluctuations in prices can greatly impact consumer behavior. During times of economic … Read more
Generative AI tools are taking the digital marketing world by storm, and Bing has one you’ll want to check out. As the first browser-based AI-powered image creator, Bing Image Creator offers a seamless way to generate AI images from within the Bing and Microsoft Edge experiences. Yusuf Mehdi, Corporate Vice President & Consumer Chief Marketing … Read more
Today’s digitally savvy, constantly connected customers have high expectations of their interactions with local businesses. From the moment they search for a product or service, customers want a seamless and personalized experience. Local businesses have plenty of opportunities to create personal connections and build lasting relationships with their customers through their search presence, often before … Read more
Blog / Google SERP / Understanding NAP in SEO and how to get it right Digital marketing is packed with different acronyms, such as SEO, ROI, SERP, SERM and many others. But few are as confusing as NAP. Now, before you get excited, let us be clear that we’re not referring to the kind of … Read more
Google Business Profile (GBP) services might have more to do with local rankings than previously thought, according to recent tests from Sterling Sky (Disclosure: I work at Sterling Sky) and Whitespark. Specifically, adding pre-defined services in GBP seemingly impacts local search rankings. Before this finding, you could do little with GBP to influence local search … Read more
There’s no doubt that local marketing is becoming increasingly more competitive. To outpace competitors and engage with local customers, especially when you’re a national brand, it helps to incorporate a more well-rounded approach to marketing across search, social, and reputation management. Today, even brands that operate locally are expected to provide local information on SERPs … Read more
Google seems to be testing displaying the “services” button as the first action button in the local and maps search result listings. Usually, the first action buttons would be the call button, the directions, or even the website buttons. But Google is testing showing the “services” button first. This was first spotted by Allie Margeson … Read more
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