Estimated reading time: 8 minutes You probably already know the importance of using SEO to boost brand awareness and drive web traffic. And on-page is one of the most prevalent examples of SEO. However, placing the entire focus on on-page SEO misses one critical element, especially for companies with a geo-specific audience: the importance of … Read more
December 4, 2019 | Posted by Shay Harel Did you blink? Because if you did you may have missed Google’s clandestine algorithm update that mystified not only the SEO industry but every single rank fluctuation weather tracker! What happened and how did the tools all miss this one? How impactful was this stealth … Read more
January 21, 2020 | Posted by The In Search SEO Podcast Don’t forget, you can keep up with the In Search SEO Podcast by subscribing on iTunes or by following the podcast on SoundCloud! SUMMARY OF EPISODE 56: How to Find, Analyze, and Keep Tabs on the Local Search Competition Cori … Read more
This week we learned that the upcoming Google helpful content update would soon promote content, not just demote content. Google also pushed out a search ranking algorithm update, but it was not confirmed. Google Bard now shows citations like Bing Chat, but they are not really good. I explained why I think Google must encourage … Read more
Google Maps lets you create a link of your recent searches that you can share with your friends or colleagues. So if you are planning a road trip with friends, you can compile a bunch of links to share with the group. Google is also showing a share link for local packs in search. Google … Read more
March 17, 2020 | Posted by The In Search SEO Podcast Don’t forget, you can keep up with the In Search SEO Podcast by subscribing on iTunes or by following the podcast on SoundCloud! How Local Sites Can Deal with Apps Siphoning Search Traffic: Summary of Episode 63 [This is a … Read more
April 29, 2020 | Posted by Carolyn Lyden I’m a member of quite a few digital marketing Facebook groups, Slack channels, and Twitter chats. As someone constantly immersed in SEO questions, audits, implementation, and troubleshooting all day, every day, I think many SEO specialists often forget that what seems like basic, general knowledge … Read more
Google seems to be showing fewer and fewer local packs for various queries in the Google Search results interface. For the past few days or so, local SEOs have been noticing this trend and it is concerning them and their clients. Joy Hawkins posted about this in the Local Search Forums saying, “I’ve been tracking … Read more
May 27, 2020 | Posted by Shay Harel Getting a clear and easy understanding of your website’s organic performance at the local level can get complicated really quickly. If you’re looking for something a bit more accessible than extrapolating data from a series of tables and graphs then do I have a treat … Read more
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