Improving local search visibility in the Search Engine Results Pages (SERPs) unequivocally remains a challenge for the majority of businesses. To start, building a robust online presence requires persistence, patience, and continous dedication. The challenge grows ten-fold when managing hundreds or thousands of locations globally, or operating with lean digital marketing teams. We regularly participate … Read more
Local keyword research is a crucial part of SEO for any business that offers physical products or services in a particular region or city. In other words – if you are not appearing in Google Search, how can people in your area find your business (or even know that it exists)? In this article, we … Read more
Local businesses have a unique challenge of finding ways to get results from their digital marketing without going over budget. You have so many options when it comes to marketing online including Google, social media, running banners or even video ads throughout the web. Which ones are going to be right for you and which … Read more
Are you looking to rank your local business high in search engine results? Well, you’re in the right place, because today’s guide is all about local SEO. You’re about to learn everything about local search engine optimization, from what local SEO is (and how it differs from traditional SEO) to nine local search engine optimization … Read more
This post was edited on 03/23/2023 to account for new team members. Introduction This week, I wanted to talk about imposter syndrome in the SEO world. “Imposters” are people who feel like a fake; people who may be doing their job just fine but feel like, at some point, they’re going to be ‘found out’ … Read more
The folks over at Whitespark has published there 2023 local ranking factors study, where they asked dozens of local SEO experts to rank what they think are the most important ranking signals for local pack and organic local search rankings. Of course, most SEOs know by now that these ranking studies are controversial, but I … Read more
The 2023 local search ranking factors survey is now out, it is a survey of what local SEO experts rank the most important ranking factors are for both ranking in the Google local pack and also in the Google organic local results. More survey details. This survey was conducted by Whitespark and surveyed 44 different … Read more
Soundtrack I had a conversation with my mum a while ago about the new DALL-E ‘thing’ that came out. My mum’s an artist and a writer– not a technophobe or a luddite by any means, but not a developer either. I’m not sure if I imagined the concern in her voice or not, but the … Read more
Did you just Google what are the most important things to improve your local SEO? Why is it so important to improve your search engine optimization efforts for your small business whether you are in Boca Raton, Miami or somewhere else? Could it be that you are tired of paying tens of dollars for a … Read more
Structured data is a standardized way of providing information in addition to the actual content of the page to help search engines, like Google, better understand it. Google says these “explicit clues” about the page’s content, communicated via schema markup, also help make search results more engaging to users via rich results. This is particularly … Read more
421
229
714
826
543