About 85% of consumers check online when searching for a local business. What if you could appear in front of customers each time they look for your business? With search engine marketing (SEM) strategies, you can. Many businesses are already using paid advertisements like pay-per-click (PPC). Search engine optimization (SEO) can help you rank higher on search engines, too. … Read more
TL;DR: If you were unable to attend our event, “Will ChatGPT Kill Google?” you can catch the recap here or watch the full recording of the event below. Event Description On February 15th, we hosted the second part of our Monthly ML Madness webinars, where we talked about how ChatGPT will affect Google, the search … Read more
Digital marketing for local businesses presents plenty of unique and difficult challenges. One of the most common examples is trying to compete with larger brands. Most companies will have bigger competitors, and in many cases, competitors with a regional or national brand that is well known and dominates the field. Does that mean you should … Read more
Do you know that 46% of all Google searches include local intent? There is a huge market for local businesses like yours to get yourself on the map and get traffic and customers. The potential is huge — especially if you are in the hotel industry. In this article, we share 5 local SEO tips … Read more
Local consumer search behavior is fickle and fleeting. It’s largely influenced on a combination of key factors which may include economic conditions, trends, marketing strategies, cultural influences, and personal preferences. For example, economic conditions such as potential lay offs during a recession or fluctuations in prices can greatly impact consumer behavior. During times of economic … Read more
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Hello I’m Jess and today I’m gonna show you how to train your own GPT instance on the Google Quality Rater Guidelines and also tell you why it may not be a good idea to do that. Last week I made a thread about this on the blue hell bird site and now this is … Read more
Google has updated the industry and services selector or picker tool within the Google Local Service Ads interface. This makes it a bit faster to find and activate your business’s services and industries. This was spotted by Anthony Higman, who posted the screenshot on Twitter and said, “Google Updated The Local Services Ads Interface. It … Read more
Google is testing showing only one star in the local pack in the search results. This is instead of showing five stars with some of those stars filled in with yellow. I am not seeing the single star partially filled up, but all those businesses may have 5-star reviews and not 3 out of 5 … Read more
Google may be testing a new search result snippet that blends a typical search result snippet with a local snippet result. This one has the favicon, sitename, URL, title and image but it removed the description portion and replaced it with local features, like map, directions, call and hours. This was spotted by Manish Chauhan … Read more
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