Google is testing a dynamic map feature in Google Search that will update the map as you scroll through the location carousel. The location carousel has content like neighborhoods, things to do, transport, airports and more. And as you scroll through them, the map above it now will dynamically move to a new section. Khushal … Read more
Google is now showing a blue map pin with a city name under some of the search result snippets. This seems to be rolling out now and seems to be new. It shows you if a specific website is near you or in a specific city, I think. Here is what this looks like for … Read more
Google Ads has finished auto-migrating location extensions to assets for most active accounts, a process announced on July 24, 2023. Why we care. This change expands the ways advertisers can use location information in their ads, potentially improving ad performance and reach. The details. Migration affected accounts with activity between July 1, 2023, and Jan. … Read more
Google may be testing a new call extension and location extension ad format. This format shows up as a carousel of links or buttons that you can scroll through below the ad snippet in the search results. Anthony Higman spotted this and posted some screenshots and videos of it on X. Higman said, “New call … Read more
Microsoft is testing moving the lock icon in the Bing Search results snippets from the left of the URL to the right of the URL. Well, most of the time you don’t even see a lock but when Bing is testing it, Bing has been testing different lock locations. In September 2023 we shared this … Read more
Google has made some changes to its new Structured data carousels (beta) documentation to list the feature availability of this carousel and also to clarify where to place the markup. Google wrote the “markup must be on the summary page, and you don’t need to add markup to the detail pages in order to be … Read more
Google Ads has a new warning notification within the Google Ads reports that reads, “The search location doesn’t match this campaign’s location targeting settings.” This is a way for Google Ads to target ads to geographic locations. The new warning was spotted by Nate Louis who posted this on X, he wrote, “NEW warning on … Read more
Joy Hawkins shared a very unusual bug with Google Maps where it places businesses with different addresses in the same location in the same map pin area. It just drops these map pins in one address when they are not located by that map pin. Joy Hawkins posted on X calling this a “new spamming … Read more
Google Ads started limiting country-level location exclusion to 120 entities. Moving forward, advertisers will receive a warning notification if the number of entities they enter exceeds this limit. Exclusion list changes. The issue was first flagged by Google Ads marketing agency PPC Sauce on X: “I have an exclusion list (all countries but US, or … Read more
Google Ads has evolved significantly in recent years, with more automation and artificial intelligence being introduced to simplify campaign management. One area where PPC advertisers now have to make strategic decisions is geotargeting – whether to let Google’s algorithms determine where ads are shown based on performance data or to set specific geographic targets manually. … Read more
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