Wrong Direction: Google’s Leadership Shakeup Long Time Coming

Wrong Direction: Google’s Leadership Shakeup Long Time Coming

Google CEO Sundar Pichai finally took action and made significant leadership changes. Prabhakar Raghavan, who ran Google Search, Ads, Commerce, Geo, Assistant, and Payments, now reports to Pichai as Chief Technologist and hands the Search reins over to Nick Fox. Pichai announced, “He’ll return to his computer science roots and take on the role of … Read more

Short Form or Long Form Content? How Long Should Your Content Really Be? (and how to tell)

Short Form or Long Form Content? How Long Should Your Content Really Be? (and how to tell)

Content development has a lot of moving parts. One of the big questions when crafting a content marketing strategy is, “How long should my content be?” You know, “What’s my word count?” And if you ask around in SEO circles, you’ll get about 100 different answers around short or long form content. Why? Because the … Read more

eCommerce is Dead, Long Live Commerce

eCommerce is Dead, Long Live Commerce

eCommerce has transcended its traditional boundaries set over twenty years ago, morphing into a holistic experience that extends far beyond mere online transactions. This recent transformation has been fueled by the integration of Artificial Intelligence (AI) into the Commerce ecosystem, propelling the industry into a new era of personalized, intelligent, and immersive shopping. Holistic commerce … Read more

Search News Buzz Video Recap: More Google Ranking Volatility, Local Openness Signal Confirmed, Some Indexing Issues, Long Google Ads & More

Search News Buzz Video Recap: More Google Ranking Volatility, Local Openness Signal Confirmed, Some Indexing Issues, Long Google Ads & More

As we approach the end of the year, it just seems Google is getting more and more volatile with its search results. Google also confirmed that “openness” as a local ranking signal was strengthened. On Thursday morning, Google had delayed indexing issues for some sites, but Google confirmed it hours later. Google’s Danny Sullivan collects … Read more

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