On Saturday morning many of us were surprised to see that Universal Analytics 3, Google Analytics (not GA4) still showed to be collecting data, after the deadline. Well, Google said it takes time for sites to be shut down and it will happen, even though many sites are still collecting data. Google posted on Twitter … Read more
Updated: June 30, 2023. A super quick guide on Google indexing, how long it takes Google to index new websites, and what factors influence the indexing speed. Today, I’m tackling a question that’s often on the lips of everyone launching a new website – “How long does it take Google to index a new site?” … Read more
Google Business Profile listings in the Google mobile search results never showed videos in the image portion of the listing that were longer than 30 seconds. Now, it seems Google is showing 30 second or longer videos for some of those listings in mobile search. Mike Blumenthal posted on Twitter that this is a new … Read more
One of the most common questions I’m asked on sales calls is “when can I expect to see results?” It’s a reasonable question to ask, totally fair. But one that requires an unfortunately annoying answer. Can you guess what my response is? “Well, it depends.” Of course we never leave it at that on … Read more
Being involved in one of the more technical niches of digital marketing, SEOs are drawn to what we can measure – traffic, ROI, and keyword rankings are just a few examples. We like a clear, concise strategy, and we consistently test outcomes to prove or disprove our hypotheses. Most importantly, we challenge ourselves to measure … Read more
Short-Form vs. Long-Form Content: What Do Search Engines Want? Which is better for ranking in search engines, long or short content? If you’ve been in the search game for more than a minute, you’ll have encountered that question. Seasoned search engine optimizers (SEOs) would be forgiven for rolling their eyes at this point. It’s a … Read more
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