Last week, I relived an experience I first had in 2016: I went to bed thinking I’d wake up to our first female president but woke up to Trump. One personal takeaway from the election result that’s very transferrable to organic growth is the mismatch between perception and reality. You think you’re connected to reality, … Read more
YouTube is increasing the duration of ad breaks on Connected TV (CTV) platforms to provide longer uninterrupted viewing sessions. The move follows successful testing that showed 79% of viewers prefer grouped video ads over shorter, dispersed slots. Key points: YouTube expanding longer ad breaks for Connected TV (CTV) experiences. Aim: Provide longer uninterrupted viewing blocks. … Read more
Google is testing a longer search bar, so I guess you can enter in a longer query into the search box. Google is also testing it in a gray color and other variations. I spotted this via SERP Alerts on X, who was tipped off by Sachin Patel on LinkedIn about this. But I can … Read more
Google has placed a notice at the top of the Google Search Console removal tool that says, “Cache updates are no longer available.” It added that you “can still request snippet updates.” Here is a screenshot, please notice the line at the top with the i symbol: I will speculate that this brings Google one … Read more
The Department of Justice’s laid out a damning case against Google in the antitrust lawsuit closing argument. Search Engine Land Managing Editor Danny Goodwin highlighted some of the damaging evidence – including how Google has been increasing costs for advertisers – in How Google harms search advertisers in 20 slides In light of the revelations, … Read more
Mikhail Parakhin, the former head of Bing Search and Microsoft Advertising at Microsoft, confirmed he is no longer working on the Copilot project. He stepped down as the head of Bing Search and Microsoft Advertising weeks ago after Microsoft hired Mustafa Suleyman as the CEO of AI at Microsoft. We knew Mikhail Parakhin was planning … Read more
Google’s John Mueller responded to some questions around why sites hurt by the September 2023 Google helpful content update have not recovered with March 2024 Google core update now being complete. He said on X that while recoveries are still possible, “some things take much longer to be reassessed (sometimes months, at the moment), and … Read more
Want to scare an SEO? Just tell them they need to manage a site migration. Want to make an SEO faint? Tell them they need to manage to split a site into two or more sites while merging content on those sites. John Mueller from Google said it takes Google longer to process site splits … Read more
Mikhail Parakhin, the head of Bing Search and Microsoft Advertising, is stepping down from that role as Parakhin “decided to explore new roles.” We’ve quoted Mikhail Parakhin here countless times over the past couple of years, to hear that he is leaving the role makes me super sad. His transparency and willingness to listen to … Read more
Everyone in the SEO community is talking about how John Mueller’s website is no longer listed in the Google Search results. It seems like it was deindexed and removed from Google completely. The question is why? John Mueller is one of the most recognized Google Search spokespeople on the internet, so for his site, johnmu.com, … Read more
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