We analyzed the organic traffic growth of 1,600 SaaS companies to discover the SEO strategies that work best in 2024… …and those that work the worst. In this article, we’re looking at the companies that lost the greatest amount of estimated organic traffic, year over year. We analyzed 1,600 SaaS companies and used the Ahrefs API to pull … Read more
Incrementality testing in digital advertising measures the true impact of ad campaigns by comparing the behavior of users exposed to ads versus those who were not. This helps you understand whether your ads are actually driving additional conversions or if those conversions would have occurred anyway. From analytics companies to previously undervalued prospecting campaigns, incrementality … Read more
April 18, 2018 | Posted by Mordy Oberstein After extensive testing, Google’s ‘More results’ button officially does away with mobile pagination. With the new mobile format users can quickly load the equivalent of another page of search results with just one click and without wait, but what are the consequences? Who benefits from this … Read more
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