macro Archives

Winning the 2024 holiday retail season: A macro approach

September 30, 2024 by BTR

My first day working at my company was Cyber Monday. Everyone gave me a warm welcome, told me they were busy and let me watch. As I rolled my office chair from desk to desk and listened to calls, I learned about what Cyber Monday meant to ecommerce. I’m reminded of this experience as the … Read more

How to keep up with macro trends that impact PPC performance

March 23, 2023 by BTR

Understanding macro trends is crucial for making informed decisions within your PPC account. This is why businesses must create a holistic monitoring plan that takes all relevant data points into account. 3 ways to stay on top of PPC performance covered how to monitor your paid search performance comprehensively. This article will demonstrate how to … Read more

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