As of July 2024, ChatGPT had approximately 2.9 billion monthly visits, compared to Google’s 130.1 billion, Facebook’s 13.2 Billion, X’s 4.1 billion, and Amazon’s 3.2 billion. While ChatGPT’s monthly visits might seem like peanuts in comparison, it has built a strong user base in months and will likely continue to dominate as AI search gains … Read more
Many agencies are built on the backs of referrals; however, trust can be quickly eroded, leading to ongoing problems maintaining growth and building a healthy, self-sustaining business. While most agencies will say that trust is important, we often encounter things that may inherently lead to a lack of trust, even if they feel like they … Read more
Similar audiences have been a valuable tool for expanding prospecting efforts and improving the scale and quality of Google Ads campaigns – and it’s going away starting Aug. 1. The good news is that the impact will likely be surmountable. Here are alternatives and new strategies to maintain your PPC targeting capabilities. Google-recommended strategies to … Read more
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