Danny Sullivan, the Google Search Liaison, spoke at BrightonSEO in San Diego on Friday and while most of what he said was “not new,” he did say big changes are coming to search rankings. Sullivan told SEOs to “buckle up” because major changes are coming to the search rankings. There were two posts on X … Read more
Google published a brand new Q&A about core updates and one of the most important facts shared is that a reviews update is on the way that will mark the end of an era and the beginning of a new phase for review update. Google’s Reviews System There isn’t a lot of information about Google’s … Read more
Google AdSense is rolling out two new changes for publishers which will come into effect early next year: Moving to pay publishers per impression. Splitting the AdSense revenue-share into separate rates for buying and selling. The platform has said that these changes offer publishers a consistent way to compare fees across different monetization technologies and … Read more
Intelligent automation and generative AI can unlock tremendous value for financial services leaders who want to optimize experiences and reduce costs. Perficient was honored to participate in the inaugural Banking, Financial Services, and Insurance (BFSI) event hosted by Kofax. With more than 50 financial services and insurance professionals in attendance, this event showcased the industry’s … Read more
Amazon is gearing up for a significant overhaul that will transform the search experience across both its website and app. The retail giant is set to roll out upgraded generative AI capabilities that offer a more conversational, detailed, and personalized user experience in the US from January. Shoppers will be able to use this new … Read more
Google has rolled out significant updates to its Performance Max Best Practice Guide. The refreshed document now includes information on new strategies, advising retail marketers on how they can better optimize campaigns and improve conversions. Why we care. If you don’t keep up-to-**** with the latest best practice guidelines from Google, the strategies you use … Read more
Google has a new search feature titled “recent featured highlights” for Major League Baseball players. It showcases stats for recent games, short video clips and more. This was spotted by sports fan Mordy Oberstein who posted on Twitter the following screenshots and said, “Here’s a new one “recent featured highlights” for MLB players. Looks like … Read more
TikTok is implementing major changes to its ad products in Europe to ensure it meets EU regulations. The platform plans to significantly reduce targeted advertising capabilities, while ads that violate its rules will be put on global bans. Under the Digital Services Act, the platform is also going to provide users with additional reporting options … Read more
March 24, 2015 | Posted by Shiri Berzack The Rank Risk Index has been red *** for nearly a week, and with no word yet from Google, we are wondering what is causing such strong SERP fluctuations. Over the past month, Google has announced changes they are planning to make to their algorithm … Read more
Blog / SEO Strategy / Page quality rating guideline The word ‘search’ has long become synonymous with navigating the Internet. With Google alone processing over 8.5 billion queries daily, maximum efficiency is required to direct users toward the most relevant content possible. To aid in this process, Google hires Search Quality Raters to provide feedback … Read more
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