The synergy between social media and SEO is critical in modern digital marketing. As a seasoned SEO professional with 26 years of experience, I’ve observed how recent developments – such as the Google algorithm updates and the rise of Artificial Intelligence Optimization (AIO) – have reshaped the interplay between social media and search engine optimization. … Read more
With technology developing faster than you can blink, it’s easy to feel overwhelmed by AI’s potential. The good news? You don’t need to build a CustomGPT or automate every part of your life in order to see its benefits. Even small, everyday uses of AI can make a big difference in elevating your career, and your life.
In SEO, making strategic decisions without empirical data is like relying on luck for consistent results. But how can you effectively harness data to guide your SEO efforts and ensure you’re not just shooting in the dark? This comprehensive guide will show you how to leverage data for confident, results-driven SEO strategies. The Power Of … Read more
What Is a Content Calendar? A content calendar (also called an editorial calendar) is a schedule of when and where you’ll publish your upcoming content. It helps you manage your content creation and publication process. You can use a content calendar for blog content, social media posts, email campaigns, videos, and more. And it might … Read more
You’ve probably heard about the recent Google documents leak. It’s on every major site and all over social media. Where did the docs come from? My understanding is that a bot called yoshi-code-bot leaked docs related to the Content API Warehouse on Github on March 13th, 2024. It may have appeared earlier in some other repos, … Read more
As Google Search continues to incorporate AI-generated answers into Search, “links will live on,” Alphabet/Google CEO Sundar Pichai told Bloomberg in a new interview. Here’s what you need to know from Pichai’s interview. Future of links. Unlike in previous statements, where Pichai indicated that the Search experience would evolve substantively in the next 10 years, … Read more
WordPress security scanner WPScan’s 2024 WordPress vulnerability report calls attention to WordPress vulnerability trends and suggests the kinds of things website publishers (and SEOs) should be looking out for. Some of the key findings from the report were that just over 20% of vulnerabilities were rated as high or critical level threats, with medium severity … Read more
In November, I conducted a survey aimed at SEO professionals, delving into their perspectives on climate change. This article unpacks the survey results, highlighting key findings and offering practical advice for SEO professionals looking to impact the environment positively. But first, let’s explore why the link between SEO and climate change matters. Why ask SEOs … Read more
If you’ve been involved in any sort of marketing over the past 20 to 30 years, you’ve no doubt heard the phrase “Content is King.” This may very well be true, as content in its many forms underpins all interactions between businesses and their target audience. However, if “Content is King,” then data is an … Read more
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