As your business grows, the idea of expanding to multiple locations and tapping into new markets eventually becomes a possibility. And getting to this point can be exciting for business owners– but it’s also a complex process that involves the application of different strategies, especially when it comes to your SEO. Managing SEO for multiple … Read more
For businesses that prioritize profit margins and cash flow, the ability to manage an advertising budget is a fundamental skill. Overspending due to human error almost always means a difficult conversation with clients and stakeholders. Allocating and managing a budget in PPC looked very different a decade ago. Today, as nearly everything gets automated, the … Read more
Economic downturns create uncertainty and changes in user behavior that impact markets and forecasts. They also affect the approach and resources allocated to marketing activities. Because no two recessions or economic downsturns are the same, marketers operate in uncharted waters every time one occurs. This article can help marketers manage SEO campaigns and show the … Read more
Up to 94% of customers say that a negative review or social media comment has convinced them to avoid a company, according to an InMoment study. But it’s actually much worse than that today. Negative reviews only used to impact the person finding them. With AI taking over more and more platforms being used, all … Read more
Have you ever been in a situation where not everyone was on the same page? It happens often in the workplace and usually is caused by different expectations among stakeholders. Here are some ways to set and manage expectations for PPC clients and agency teams. Outline expectations during the sales process Setting expectations at the … Read more
Blogging isn’t just a hobby anymore—it’s a full-blown industry, and in 2024, blogging will be more competitive than ever. If you want your blog to stand out and grow a loyal audience, you need the right blogging tools in your toolkit. In this post, we’ll explore the essential blogging tools and resources that can transform … Read more
Marketing isn’t easy. We’re all facing marketing challenges due to financial constraints, rapid AI advancements, and quickly changing consumer behaviors. But the best businesses are adapting. And you can, too. Keep reading as we walk through current marketing challenges and how you can overcome them. 9 Marketing Challenges and How to Address Them 1. Generating … Read more
Like any marketing and advertising channel, SEO should be budgeted for. However, creating an SEO budget isn’t as simple as allocating a set monthly amount. To properly invest in organic search, you need a strategic plan backed by a comprehensive budgeting process. Without clearly defined goals, assessing website needs, and mapping resource requirements, you risk … Read more
Optimizing local listings for SEO is essential for businesses looking to turn online interest into real-world visits and sales. Up to 87% of consumers relied on Google to evaluate local businesses in 2022. Neglecting your business’s local online presence can give your competitors an edge and lead to missed sales opportunities. Here is an overview … Read more
So you’ve authored and added your Schema Markup to your webpage. Congratulations! If you thought that’s all there is to it, though, you thought wrong. Schema Markup, also known as structured data, is a code you can add to your site to help search engines better understand the content and entities on your website. However, … Read more
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