This post was sponsored by Kinsta. The opinions expressed in this article are the sponsor’s own. Managing client sites can quickly become costly in terms of time, money, and expertise, especially as your agency grows. You’re constantly busy fixing slow WordPress performance, handling downtime, or regularly updating and backing up ecommerce sites and small blogs. … Read more
Your brand’s success lives or dies by its online reputation. Today, 84% of local consumers check reviews before making a decision, and they’re not just glancing—they’re reading an average of 4.5 reviews before even stepping foot in your business. Managing your enterprise brand’s reputation across every location is essential, but it’s no easy feat. You’ve … Read more
Relying solely on content and technical SEO is no longer enough to achieve sustainable success, especially for businesses operating in multiple markets. While these elements are crucial, they fail to fully account for the diverse factors influencing a website’s global performance. The complexities of managing SEO across different regions, languages and market conditions add layers … Read more
SEO professionals know that staying organized is key to success. With campaigns getting more complex, the right project management tool can make or break your productivity. This article examines various project management platforms suited for SEO teams. We’ll discuss how these tools can help plan, track tasks and time, manage resources, and report results. We’ll … Read more
Google announced what it is calling “strengthen your first-party data strategy with new tools.” These new tools are Tag Diagnostics and a new consent management setup within Google Ads, Google Analytics, and Tag Manager. Tag Diagnostics Here you can find notifications about potential measurement setup issues and how to fix them, such as: If you … Read more
Running and maintaining global websites is not an easy task. The good news is there are new AI tool solutions available that ease some of the work that goes into website management as well as assisting with SEO efforts. AI technology is advancing rapidly and has been adopted into different work streams and all areas … Read more
Have you ever found yourself in one of the following situations? A stakeholder asks you the exact **** that you adjusted the Target ROAS for a specific campaign, and you have to comb through the Change History to track it down. You have difficulty recalling your projects and explaining your value during performance review time. … Read more
SEO is full of challenges, but among the hardest is account management. In this article, I’ll share some tips on: Keeping clients happy. Knowing how to balance work and account management. When to push back. How to manage stress. Workload management. And a lot more. Go easy on yourself First, you need to go easy … Read more
Google released new help articles for advanced data source management in Merchant Center Next, alongside a new add-on for enhanced product data control. Key features: Attribute rules: Automatically fix common data errors. Supplemental data sources: Enhance primary product data with additional details. Why it matters. These updates enable advertisers to potentially improve product visibility and … Read more
Has someone written something about your business online that’s misleading, inaccurate, or just downright nasty? If you’re worried this could impact your business, you’ll need to start online reputation management (ORM). But where should you start with ORM? And what the heck is it? In this beginner’s guide, I’ll explain what online reputation management is, why … Read more
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