The beauty of influencer marketing is using other people’s sphere of influence to grow your business. 25% of marketers use influencer marketing to promote products and services. That makes it more popular than virtual events, webinars, and social commerce. And the market is still growing—its value is estimated to hit a record $24 billion this … Read more
Making a profit in SEO relies on good project management. That means doing things that get results rather than just drowning yourself in endless tasks. Below, I’ll walk you through a 7-step process to do exactly that. 1. Set an achievable SEO goal within the project’s budget Having clear goals keeps your team unified toward … Read more
Starting any business from the ground up can be intimidating and complex, and this is especially true of property management. From finding clients to understanding the local state regulations, the initial steps can feel like a confusing maze that is difficult to navigate if you are not equipped with the proper guidance, research, and resources … Read more
Have you ever been caught in the whirlwind of a personal or professional SEO project, overwhelmed by its complexities and unsure where to begin or what to focus on? Managing your online presence is crucial in digital marketing, where every view and click can make or break your brand. Fortunately, an entire industry is dedicated … Read more
Your online reputation is what users can learn about your brand within a few seconds. But today, it’s not only about what users might think. We also need to care about AI. In this article, you will learn: How to properly monitor what is said about your brand online across different platforms. Why not all … Read more
You can’t set and forget pay-per-click (PPC) campaigns. Ongoing PPC management is crucial for making sure campaigns stay profitable. In this guide, we’ll go over what PPC management entails, why it’s important, some best practices, and more. Let’s start. What Is PPC Management? PPC management involves overseeing everything related to a business’s PPC campaigns and … Read more
Google Search Console has released a security update around user permissions and controls management where you can better manage the ownership tokens. Ownership tokens are used for when people verify your site in Search Console, Merchant Center and other Google products and sometimes people who had access in the past to your profiles no longer … Read more
The Google-Reddit partnership is a significant development that is reshaping online brand management. This collaboration allows Google to access Reddit’s data API to enhance its product search results with real-time content from Reddit’s platform. As a result, brands must now navigate this evolving digital landscape with foresight and adaptability to protect their online presence and … Read more
Google has announced improvements to its Interaction to Next Paint (INP) metric for websites using popular consent management platforms (CMPs). Google made this possible by working directly with platforms like OneTrust, Complianz, and Axeptio. Barry Pollard, a Chrome User Experience Report (CrUX) team member, announced the initiative in a recent post on the CrUX Announcements … Read more
Delivering personalized content experiences is crucial for engaging customers and driving conversions. In this webinar, we’ll explore how to leverage the full capabilities of your Content Management System (CMS) to create hyper-personalized content that resonates with your audience across all touchpoints. Our expert panel will discuss the transformative role of AI in content strategy and … Read more
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