Local listing management is like making sure your business can be found on a giant online map. It’s about giving your business a digital ID card that tells people: Who you are (your business name) Where you are (your address) How to reach you (your phone number and website) This information shows up in many … Read more
What is Content Management? The systematic approach to creating, organizing, governing, and storing digital assets is called content management. It gives you control of the material you publish to keep your site organized, up to ****, and relevant. Our State of Content Marketing: 2023 Global Report found that content quality and publication frequency are top … Read more
Campaign management software helps you automate the manual tasks of planning, launching and measuring the impact of your marketing campaigns. Modern marketing campaigns often have many moving parts. Campaigns may involve multiple: Internal departments (e.g., creative, media, brand, legal). External partners (e.g., agencies, media, co-marketing). Campaign management software helps keep stakeholders organized. Once the campaign … Read more
Google announced late on Friday that starting on February 1, 2024, it will start to enforce the consent management requirements for Google Search Ads publisher products, such as AdSense for Search, AdSense for Domains, and Programmable Search Engine. Google wrote, “In August 2023, we announced that we will require partners using our Search Ads publisher … Read more
Every business is at risk of receiving negative attention online. In this guide, we’ll explain how online reputation management (ORM) can help you deal with—or prepare for—negative attention. And equip you with the tactics you need to come out on top. What Is Online Reputation Management? Online reputation management is the process of monitoring and … Read more
Perficient is at the forefront of managing and developing applications for numerous clients in the Healthcare sector. This article focuses on the Pharmacy Benefits Management (PBM) company, exploring the challenges such a company faces, the value it provides to its clientele, and how Perficient leverages its talent **** of business analysts, developers, architects, and process … Read more
Google My Business management tools are third-party tools that support your business’s local SEO efforts. They do this by helping you properly optimize your Google Business Profile listing. Formerly known as Google My Business, or GMB, Google Business Profile (GBP) lets you manage the information your customers can see across Google Search and Google Maps. … Read more
Are you a property manager who is looking for new ways to expand your connections and gain new leads? While there are many methods that you can use to reach this goal, LinkedIn can do wonders for helping your business grow. In this day and age, a business’s online presence can make or break its … Read more
For individuals living with seizure disabilities, adhering to a prescribed medication regimen is crucial for seizure control and overall well-being. The complexity of medication schedules, potential side effects, and the need for timely doses can be challenging. Enter assistive technology medication management tools, offering innovative solutions to simplify medication routines and enhance the quality of … Read more
Data privacy has become an increasingly complex subject, especially with the introduction of the California Consumer Privacy Act (CCPA) and similar regulations emerging in other states. Non-compliance with these regulations can result in hefty fines, as seen with Sephora’s recent $1.2 million penalty. The Growing Need for Consent Management The proliferation of privacy laws and … Read more
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