Google rolled out version 202408 of its Ad Manager API, introducing new capabilities for advertisers and publishers. Why we care. The update enhances contextual targeting options and provides new tools for managing and analyzing ad supply chains, potentially improving ad relevance and transparency. Key features: Contextual targeting: Advertisers can now use ContentLabelTargeting and VerticalTargeting for … Read more
Google Ads is rolling out a new data privacy feature, giving advertisers more control over user consent management. Why we care. As privacy concerns grow, and with cookies not going anywhere (for now at least) this update allows for more granular control over how personal data is handled in advertising campaigns, which aligns with Google’s … Read more
SEO managers are responsible for developing the strategy to improve a website’s search visibility and organic traffic. But what exactly do they do? What skills and qualifications do they need? And how can you become one? To find out, I looked through 52 SEO manager job listings on LinkedIn and asked a few actual SEO … Read more
Google will make Display & Video 360’s instant reports accessible through the Bid Manager API over the next few months as part of a migration from offline reporting. The big change. Once a partner is migrated, instant reports will be included in responses from the queries.list API endpoint. Why we care. Instant reports provide advertisers … Read more
Google is rolling out updates to Ad Manager that will give publishers greater control over how direct sales ads appear on their reserved ad inventory, based on partner feedback. The announcement. A Google spokesperson told Search Engine Land: “We’re rolling out updates to give publishers more control over direct sales served by Google Ad Manager. … Read more
Google has fully rolled out its Ads Data Manager tool to help advertisers easily centralize and activate their first-party data for more effective AI-powered campaigns. What’s new. Ads Data Manager allows businesses to bring together disparate first-party data sources (e.g., conversions, email lists, surveys) into a single unified analytics hub. Why we care. Despite the … Read more
Google is investigating an issue causing incomplete data in Ad Manager Reach reports. Ad Manager Reach reports with dynamic **** ranges like “Last week (Sun – Sat)” or “Last 93 days”, or fixed **** ranges with start or end dates beyond March 20, 2024, will include incomplete reach reporting data for any Orders or Line … Read more
Blog / SEO Strategy / Step-by-step Set-up Tutorial for SEO Agency Manager Looker Studio Dashboard This tutorial is for SEO consultants, SEO Agency Managers, and other professionals who could benefit from making a copy of (and using) SE Ranking’s SEO Agency Manager Looker Studio Dashboard. As we’ve discussed in our data visualization dashboards blog post, … Read more
Google is investigating a widespread issue impacting “the majority” of Ad Manager users. Affected users can access Google Ad Manager but are seeing error messages, high latency, and/or unexpected behavior. While the service has now been restored for some, others are still experiencing issues. Why we care. Publishers experiencing difficulties with Ad Manager, including error … Read more
Want to learn how to use Facebook Business Manager? In this guide, we’ll walk you through getting started with Business Manager, share common setup mistakes you can easily avoid, and explain why you should use the tool to help grow your business. Facebook Business Manager (now called Meta Business Manager) is a free tool for … Read more
421
229
714
826
543