What Is Google Tag Manager & How Does It Work?

What Is Google Tag Manager & How Does It Work?

What Is Google Tag Manager? Google Tag Manager (GTM) is a free tool that enables you to install, store, and manage marketing tags without modifying website code.  Marketing tags are small snippets of code that track user actions and collect data.  The most common example of a marketing tag is the Google tag. The Google … Read more

Apply meaningful structure with Pi’s Search Term Manager

Apply meaningful structure with Pi’s Search Term Manager

Search Term Manager | Pi Datametrics 28 Nov 2023|2 MIN READ Helping you set up to win – Pi’s new Search Term Manager makes it easier to apply meaningful structure to your data and find key insights, quickly. Overwhelming amounts of search terms? When you’re working with thousands and 10s of thousands of search terms … Read more

Google launches new Ad Review Centre for AdSense Ad Manager and AdMob

Google launches new Ad Review Centre for AdSense Ad Manager and AdMob

Google has rolled out a new Ad Review Centre for AdSense, Ad Manager and AdMob. Five major changes have been added to the platform – all aimed at improving the user experience for advertisers. Below is a breakdown of what’s new. New Features: Larger area to view ads. The new Ad Review Centre features an improved … Read more

Reddit unveils Ads Manager updates for improved community targeting

Reddit unveils Ads Manager updates for improved community targeting

Reddit has launched new capabilities on Ads Manager for enhanced community targeting. The platform has added three new features to the platform, as well as two new administration tools, designed to enhance campaign efficiency and performance, benefitting small business advertisers all the way through to enterprise clients. Why we care. The enhanced features in Reddit’s … Read more

4 Alternatives To Google Tag Manager

4 Alternatives To Google Tag Manager

Google Tag Manager (GTM) is one of the most established and popular tag management solutions on the market, but it’s not the only player. New players have entered the market, offering great tag management solutions that are on par or maybe even better than GTM. Before we go into other tag management solutions, let’s go … Read more

Keyword Clustering in a Flash: An Update to the Keyword Manager Tool

Keyword Clustering in a Flash: An Update to the Keyword Manager Tool

Clustering keywords lets you target more than one keyword, which can lead to more traffic.  But transforming your huge spreadsheet of SEO opportunities into a clear content strategy is time-consuming.  Especially if you’re clustering manually, going through thousands of keywords and organizing them can take hours of your precious time. To help you get there … Read more

Install Docker on an Amazon EC2 instance using the yum package manager. / Blogs / Perficient

Install Docker on an Amazon EC2 instance using the yum package manager. / Blogs / Perficient

To install Docker on an Amazon EC2 instance using the yum package manager, you can follow the steps below:   Connect to your EC2 instance using SSH. Update the package index and upgrade installed packages by running the following command: Install Docker’s dependencies by executing the following command: sudo yum install -y yum-utils device-mapper-persistent-data lvm2 … Read more

Submit Action to Save Contacts in List Manager with Fields Mapping Part 2 Create Submit Action / Blogs / Perficient

Submit Action to Save Contacts in List Manager with Fields Mapping Part 2 Create Submit Action / Blogs / Perficient

This article is the third post on creating a Submit Action to save Contacts into the List Manager in Sitecore. In the previous post, we developed the SPEAK editor layout for the custom Submit Action in the Core database for Submit Action to have Field mapping ability. In this part, we will construct a class to save … Read more

Submit Action to Save Contacts in List Manager – Basic Implementation

Submit Action to Save Contacts in List Manager – Basic Implementation

A custom submit action for Sitecore forms that will save contact information to the list manager’s contact list. It will allow us to collect the contact details from the end user through a Sitecore form and save them to the contact list inside the list manager. The article contains a step-by-step guide for creating a … Read more

SEO product manager vs. SEO manager: What’s the difference?

SEO product manager vs. SEO manager: What’s the difference?

SEO product managers and SEO managers may sound similar, but they entail distinct responsibilities. So, what sets these roles apart? This article covers the different expectations between an SEO product manager and an SEO manager and how each role is designed to operate inside a large organization.  Going fast vs. going far When you’re an … Read more

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