Google has updated their documentation on their spam policies. This latest update to the spam guidelines has several changes I thought were interesting enough to write about. 1. Manipulation of search = spam Google added this to the beginning of their document: It’s no surprise that content designed to deceive users is spam, but this … Read more
Google manipulated ad auctions and inflated costs to increase revenue, harming advertisers, the Department of Justice argued last week in the U.S. vs. Google antitrust trial. What follows is a summary and some slides from the DOJ’s closing deck, specific to search advertising, that back up the DOJ’s argument. Google’s monopoly power This was defined … Read more
Google has been accused of downplaying how much it quietly increases ad auctions. The search engine admitted at the federal antitrust trial that it “frequently” inflates ad prices by as much as 5% without telling advertisers – sometimes 10%. But marketers are calling the search engine out for being too “conservative” with these figures as they … Read more
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