Google may be testing displaying sponsored labels in different positions within the local map finder view. Some of the ads have sponsored labels on the left side, where it lists the local listings. While others don’t show the sponsored label until you hover over the listing. It took me a while, but I was able … Read more
Google is now testing an “open in maps” button in the local pack maps embed interface. That button takes you into the core Google Maps product for that Google search query. I cannot replicate this but Khushal Bherwani posted a screenshot on X: He posted examples of it with and without the “Open in Maps” … Read more
Google is testing an ad format for Google Ads where you swipe over a carousel of images, eventually leading to a map. When you click on the map, it takes you to the Google Business Profile in Google Maps. This was spotted by Khushal Bherwani who shared screenshots and a video of it in action … Read more
Google is testing a dynamic map feature in Google Search that will update the map as you scroll through the location carousel. The location carousel has content like neighborhoods, things to do, transport, airports and more. And as you scroll through them, the map above it now will dynamically move to a new section. Khushal … Read more
Google is now showing a blue map pin with a city name under some of the search result snippets. This seems to be rolling out now and seems to be new. It shows you if a specific website is near you or in a specific city, I think. Here is what this looks like for … Read more
Google is testing a new shape and maybe colors for the map pins they use in Google Search and Google Maps. The new shape is less of a pin/diamond shape and more of a circle shape. I spotted this change via Gagan Ghotra who posted these screenshots of X. This is from the Google Search … Read more
A few months ago I posted about a possible bug with Google Maps where Google Map pins were being moved around into one location. I later updated the post to suggest it was more of a spam or **** exploit. Yep, spammers are hijacking the location of businesses on Google Maps by moving their map … Read more
What Is the Buyer’s Journey? The buyer’s journey (or purchase journey) is the process a customer typically goes through before making a purchase. From the moment they identify a desire or need to when they decide to buy. Understanding the buying journey helps you choose the best marketing tactics and communicate with your audience more … Read more
Here is an interesting room at the Google Chicago office. You can see the line of art on the wall, which is made up of special Google Map pins. Also, the ceiling looks like some sort of honeycomb design. This was posted on Instagram. Here is a closer look at one of those map pins: … Read more
Key Points A customer journey map is a marketing tool that visually represents the journey customers take to reach a purchase decision, including the touchpoints and stages throughout that path. Customer journey maps help brands get the average consumer’s perspective to create a personalized research and buying experience. The customer journey mapping process takes stock … Read more
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